Lisa McTigue Pierce, Executive Editor

December 4, 2014

3 Slides

When it comes to sustainable packaging, the big picture is sometimes the hardest to paint.

Packaging Digest introduced the circular economy concept in an October 2014 article. Defined by the Ellen MacArthur Foundation, a circular economy is “an industrial economy that is restorative by intention; aims to rely on renewable energy; minimizes, tracks and hopefully eliminates the use of toxic chemicals; and eradicates waste through careful design.”

We were interested to see how this newer model was resonating with the packaging community, especially compared to the more established eco-efficiency philosophy, which is described as practices that have a quantifiably lower environmental footprint today, but not necessarily in the long term. So we asked about each strategy in the Packaging Digest 2014 Sustainable Packaging Study.

About the Author(s)

Lisa McTigue Pierce

Executive Editor, Packaging Digest

Lisa McTigue Pierce is Executive Editor of Packaging Digest. She’s been a packaging media journalist since 1982 and tracks emerging trends, new technologies, and best practices across a spectrum of markets for the publication’s global community. Reach her at [email protected] or 630-272-1774.

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