1. Compostable Packaging: Off The Eaten Path
Making flexible packaging more sustainable is a focus for PepsiCo, and compostability is playing an important role. Off The Eaten Path plant-based snacks are the first of the company’s products to use compostable packaging.
In September 2021, the same month the pep+ initiative launched, PepsiCo’s Frito-Lay division launched an industrially compostable bag for its Off The Eaten Path brand. The fully compostable bag, which is made with non-food, plant-based materials, launched in the United States at select retailers, including Whole Foods Market.
To help consumers direct their bags into an appropriate waste stream, Frito-Lay partnered with TerraCycle to create the Off The Eaten Path Composting Program. Consumers can mail their bags to TerraCycle for composting or visit the program’s web page to find a local composting drop-off spot. Specially marked bags of Off The Eaten Path Veggie Crisps and Chickpea Veggie Crisps qualify for TerraCycle’s program.
The brand is also offering consumers an incentive to send in their compostable bags. For every specially marked bag a consumer sends to TerraCycle through May 30, 2022, Off The Eaten Path will donate $1 to Ocean Conservancy — up to $192,000.
According to PepsiCo, manufacturing the materials used to make the compostable bags produces about 60% fewer greenhouse gas emissions than producing conventional, alternative materials.
Significantly, PepsiCo plans to license the compostable-packaging technology to other companies at no cost to encourage the use of such packaging for other consumer packaged goods.