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SC Johnson launches sustainability initiativesSC Johnson launches sustainability initiatives
January 30, 2014
1 Min Read
SC Johnson is looking to increase packaging sustainability
By Heather Caliendo, Plastics Today
SC Johnson is looking to increase packaging sustainability
SC Johnson has launched a new strategy to understand what drives behavior changes, especially around recycling, and find ways to promote such behavior.
A SC Johnson spokesperson told PlasticsToday the sustainable behavior change program came together because the company realized "that no one has cracked the code on how to make sustainable choices the norm."
"The program will test-and-learn what motivates sustainable behavior change among consumers, and ultimately, to help close the persistent gap between consumer 'green' aspirations and their every day actions," the spokesperson said.
The program starts with the company's partnership with Recyclebank to help increase curbside recycling in 50 communities across the U.S.
"Despite knowing the mantra, reduce, reuse and recycle, there is still room for improvement," the spokesperson said.
Read the full Plastics Today article here.
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