Sustainable packaging: Fresh & Easy gives away over 200,000 reusable bags in September

Fresh & Easy Neighborhood Market gave away over 200,000 reusable bags to customers between September 15th and September 30th. Coupons for the free canvas bag were available to customers on mailers and flyers, as well as through Friends of Fresh & Easy and the grocer's Facebook fan page. Bags were also given away to customers as part of grand opening celebrations at stores opened in California during the month of September. 

Since opening its first store in November 2007, Fresh & Easy has given away over 800,000 reusable bags at store openings, events and through giveaways. Fresh & Easy has encouraged the use of reusable bags in its stores through bag giveaways, additional signage in stores, merchandising reusable bags closer to checkouts and giving away magnets reminding customers not to forget their reusable bags at home. 

This summer Fresh & Easy held its first-ever Design-A-Bag contest, which generated more than 1,300 submissions from customers throughout California, Nevada and Arizona. The winner was selected out of nearly 24,000 votes cast by Friends of Fresh & Easy. The winning design, which can be found here, will be featured on a bag that will be available in stores later this year.

"We are trying to remove barriers for customers so they use and reuse their reusable bags," said Roberto Munoz, Fresh & Easy Neighborhood Affairs Director. "We're happy to see customers got excited about the promotion – we want to engage our customers in making greener choices. We will continue to do these types of giveaways and promotions in the future to help encourage our customers to use reusable bags."

To ensure reusable bags are available to all customers, Fresh & Easy offers several different bag options, including a large organic bag for $2.99, a bottle bag for $1.99 and a logo canvas bag for only 99 cents.

SOURCE: Fresh & Easy Neighborhood Market

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