It’s only in the last couple decades that packaging has been getting appropriate attention from corporate executives at major consumer packaged goods companies. Yet, brand marketers still mostly focus on product development first, and bring in the packaging folks later. But at least one consumer packaged goods (CPG) leader is rethinking that strategy from a sustainability point of view.

An upcoming Packaging Digest webinar will put sustainable packaging innovations and successes at Nestlé, the world’s largest food company, in the spotlight. The free webinar, “Nestlé’s Sustainability Secret: Prioritize Packaging Design with a Consumer-Obsessed Mindset,” will be held on Tuesday, June 30, 2020, from 2 p.m. – 3 p.m. EDT.

Sponsored by Lake Forest, IL-based Colbert Packaging,the webinar will feature Nicole Camilleri, senior packaging sustainability specialist for Nestlé’s Confections and Global Foods division.

Nestlé is committed to making the changes necessary for a more sustainable future. Of particular note, the company recently reversed the traditional product-development lifecycle by putting packaging design before the product. Camilleri will discuss how Nestlé is embracing this unorthodox method as it works toward its goal of 100% recyclable or reusable packaging by 2025.

Webinar attendees will discover:

• Why it’s important to evaluate packaging design at the beginning of the production cycle, with emphasis on how this affects the environment and, ultimately, the consumer experience.

• How this approach has proven effective, including examples such as new Häagen-Dazs packaging created in partnership with Loop and a DiGiorno pizza-packaging update that saves some 49K trees annually.

• What goes into designing sustainable packaging from an R&D perspective.

• What steps Nestlé is taking to meet its 100%-recyclable or -reusable packaging goal.

Register here to participate in the one-hour webinar.