10 sustainable packaging surprises in 2018: Page 9 of 10

Lisa McTigue Pierce in Sustainable Packaging on December 21, 2018


2. L’Oréal’s paper bottle: Easy on the earth but tough in showers

Most paper packaging falls apart when it gets wet. So when I saw the news about a paper bottle that didn’t, it caught my attention. Yours, too!, since this article made it to the No.2 spot on our list of top sustainable-packaging-related articles of the year.

The recycled, recyclable, compostable, paper-based pump bottle for personal-care products—designed for use in the shower—is the next-generation version of the original pouch-in-a-paper-shell concept from Ecologic Brands that was used by Seventh Generation detergent, circa 2011.

Upgrades to the package include:

• The external shell is still 100% paper-based and is recyclable and compostable. But the two halves of the shell are no longer glued together. Instead, a system of interlocking tabs binds the two halves mechanically, producing a stronger outer structure. And the shell is made using corrugated board recycled from a L’Oréal USA distribution center.

• The pressure-sensitive labels are paper “so they can be composted and recycled directly with the bottle,” says Jennifer Woodworth, assistant vp of operations at Seed Phytonutrients.

• And, rather than incorporating a film pouch like the earlier version, Seed Phytonutrients’ package uses a lightweight, thin-walled, blow-molded liner. This rigid monopolymer liner is made using 80% post-consumer recycled high-density polyethylene (HDPE) and is recyclable.

Oh, and that water resistance? It’s achieved by mixing proprietary minerals with the paper fibers and by using heat and pressure to bind the fibers during production of the shells.


NEXT: Yep. No.1 is Amazon’s bold move in ecomm packaging

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