10 sustainable packaging surprises in 2018: Page 10 of 10

Lisa McTigue Pierce in Sustainable Packaging on December 21, 2018

Amazon FFP logo

1. Amazon incentivizes brands to create Frustration-Free Packaging

Ecommerce has been criticized for its packaging wastefulness. Amazon is doing something bold to change that negative image. Its new Frustration-Free Packaging Vendor Incentive Program asks product manufacturers (Amazon’s vendors) to create packaging optimized for the ecomm channel and certified as Frustration-Free Packaging.

On Oct. 31, Amazon expanded the Vendor Incentive Program to five European countries. This will keep everyone involved busy for a while, but I wouldn’t be surprised if we saw more movement from this leading online seller.

Brent Nelson, Amazon’s senior manager, packaging – sustainability, answered about two dozen questions about the new Frustration-Free Packaging Vendor Incentive Program in a free Packaging Digest webinar, which you can view on-demand by clicking here.

We’d love to hear what you think about the program. Take our short survey now, which most people complete in about three minutes. Access the survey here.


I wonder if this 2018 end-of-year list of top sustainable-packaging-related articles will enjoy as much high readership as our 2017 review. That one showed up in our monthly and yearly top lists a dozen times!



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