Category: Package (a combination PCR and bioplastic tube)
Mike Kennedy (center), vp for Aveda Global Package Development, accepts the Trashies award—from competition organizer Steve Mahler, design manager and sustainable package development manager at Caraustar Industries, and me, Lisa Pierce—bestowed for the company’s achievement in producing the first tube in the prestige beauty market that combines post-consumer recycled material (high-density polyethylene/HDPE) with bioplastic (linear-low-density polyethylene/LLDP and HDPE). The bioplastic portion is biopolyethylene derived from sugarcane bagasse, the fibrous stalks remaining after sugarcane is crushed for sugar production.
Since introducing this tube to the market in 2014 for its Aveda Dry Remedy Moisturizing Conditioner and Dry Remedy Moisturizing Masque, Aveda has expanded the initiative to use PCR/bioplastic in all of its new tubes and tottles for new product launches for Smooth Infusion, Beautifying, Stress-Fix and all new travel sizes. I am glad to see this program continuing at Aveda, which tackles sustainability on multiple levels.
Click “Next” for details about the Ecologic Brands cat litter jug for Nestle’s Purina Pro Plan Renew.