Winner: Ecologic Brands
Category: Package (Purina Pro Plan Renew cat litter jug from Nestle)
This is a perfect marriage of product and package. The all-fiber outer shell with a no-plastic cap caught my attention, as I think it will with eco-conscious consumers, which this natural product targets. The easy-to-pour package is a rigid container made from recycled, recyclable molded paper pulp, with a closure made from the same material. Both container and cap can be recycled in curbside programs or composted.
Elizabeth Shoch (center), assistant director, Sustainable Packaging Coalition, accepts the award on behalf of Ecologic from competition organizer Steve Mahler, design manager and sustainable package development manager at Caraustar Industries, and me, Lisa Pierce.
Click “Next” for details about the Carton Council partnership.