Winner: Carton Council
Through carefully orchestrated efforts by the Carton Council—whose members are Elopak, Evergreen Packaging, SIG Combibloc, Tetra Pak and Weyerhaeuser—the number of U.S. households with access to carton recycling increased from 18% in 2009 to 53% by the end of 2014. That means that more than 62 million householdsnow have access to carton recycling in 48 states and 77 of the top 100 U.S. cities.
According to the entry, “The Carton Council has made significant investments to expand the national recycling infrastructure for cartons and successfully facilitated and supported the creation of end markets for the fiber recovered from recycled cartons.”
Not only is the partnership between industry competitors noteworthy, but the Carton Council also worked closely with state recycling organizations and with other organizations and companies that share the common interest in growing recycling, such as Keep Texas Beautiful and several food and beverage brands. The Carton Council joined the Curbside Value Partnership (CVP) board of directors and helps fund CVP’s Recycling Partnership, which works with communities to improve all aspects of their recycling programs through resources and grants.
Derric Brown (center), director sustainability at Evergreen Packaging, accepts the award on behalf of the Carton Council from competition organizer Steve Mahler, design manager and sustainable package development manager at Caraustar Industries, and me, Lisa Pierce.
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