Because of the nearly frantic need to distance themselves from plastic packaging, brand owners are desperately seeking alternatives. So, when we served up this new offering, it caused a feeding frenzy.
On August 27, Ball Corp. revealed a number of pilot projects with major entertainment venues and concessionaires in the U.S. to replace plastic drinking cups with 20-oz aluminum cups that are lightweight, durable and cool to the touch—offering consumers an enhanced beverage drinking experience on top of the ability to recycle the metal vessel more easily than a plastic cup.
Our readers aren’t the only ones showing high interest in this development. Ball’s research shows that 67% of U.S. consumers say they will visit a venue more often if they use aluminum cups instead of plastic cups.
Perhaps “Play ball!” will hold a different meaning at the park next year.
MinnPack 2019 (Oct. 23-24; Minneapolis) is where serious packaging professionals find technologies, education and connections needed to thrive in today’s advanced manufacturing community. See solutions in labeling, food packaging, package design and beyond. Attend free expert-led sessions at multiple theaters around the expo.