2. The introduction of new 12- and 16-ounce aluminum cans and new 16-ounce aluminum bottles
Although Coca-Cola has a lengthy history in aluminum packaging for carbonated soft drinks and sparkling waters among other products, it’s making a major new move into metal cans and bottles for Dasani still water.
Canned Dasani will debut in a 16oz size later this year to be followed by a 12oz size, which will be joined next year by resealable aluminum bottles to bring on-the-go portability and multiple consumption occasion format to Dasani.
Dasani’s sparkling waters have been in beverage cans as have other of the company’s brands including teas and lemonades.
Rather than moving the brand away way from plastic bottles in reaction to public concerns, Shah positions it as a move to leverage opportunities in aluminum packaging for consumers and for the brand.
“This meets changing consumer preferences in creating a format choice also paired with consumer recycling behavior,” Shah says. “Both PET and aluminum have value in the recycling market, and aluminum’s higher recycling rate helps with our overall World Without Waste goals. We want to inspire consumer behavior to recycle to help get the entire value chain working towards that goal as part of a circular economy—aluminum plays a key role in that bigger picture.”
The canned version will first be introduced into foodservice outlets in the Northeast in targeting “certain drinking occasions where customers have higher preference to enjoy or choose that aluminum package.”
While it is not needed for sparkling beverages, will nitrogen dosing be used for the still version?
“We’re looking at that, which we use for a lot of our beverages before sealing,” she responds. “Whether we use it or not, it would not have any impact on the taste profile or performance of the pack.”
While losing literal transparency that’s important to some consumers preferring plastic, aluminum represents “a little more of a premium drinking experience,” Shah notes, that will appeal to a different consumer segment than PET bottles.
Shah acknowledges that the addition of cans will impact production operations. “We’re considering modifications to our lines and capabilities at multiple plants to support a national launch starting in the Northeast in late 2019.”
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