What partner/vendors were involved to make this happen?
Camilleri: Eastman Embrace Encore copolyester is used for this recyclable shrink sleeve material. According to Haley Werth, market development manager at Eastman, “We are thrilled to be a part of helping Nestle achieve their goal of 100% recyclable packaging with Eastman Embrace Encore copolyester, an APR Critical Guidance recognized product. We see this as an important milestone in the sustainable transformation of our shrink-film resin portfolio and a model for how Eastman can work with the industry to implement circular solutions that positively impact our world.”
The base film is Eastman Embrace Encore and the converter is American Fuji Seal Inc. with the product of RecShrink (base film + washable inks).
According to American Fuji Seal, “American Fuji Seal is pleased to have commercialized our new film development, RecShrink, with Nestlé to further enhance our sustainability platform. RecShrink is a crystallizable shrink sleeve material, decorated with American Fuji Seal’s washable solvent ink, which allows for film material to be recycled along with PET bottle materials. Historically, shrink-sleeve labels have been deemed a bit of a black eye within the recycling community because of the contamination and their physical properties related to it being a ‘low melt’. Because of the lower melting point, contamination and degradation of the recycled materials can occur. RecShrink is designed with a higher melting point so clumping will not occur in the drying systems, which would diminish rPET quality.”
Are any of these vendors new to the company?
Camilleri: For this design we worked with existing vendors.
What potential does Nestle see in this and other recycling technologies?
Camilleri: Nestlé has committed to 100% recyclable or reusable packaging by 2025 and we are making progress toward that goal. Nestlé is developing and implementing many different technologies to address packaging sustainability. We have a large global R&D community including the Nestlé Institute of Packaging Sciences who are developing new solutions to apply across our portfolio. As with any sustainability innovation that we implement, we are always evaluating how we can reapply technology to other products in our portfolio.
Is this the same sleeve technology used by Nestlé Waters North America for the 100% recyclable bottle/sleeves/caps for the new DC superheroes line?
Camilleri: Nestlé Waters North America is using a different shrink sleeve technology for its new Nestlé Pure Life DC Collection of superhero-themed bottles. Nestlé is actively implementing many different technologies to improve sustainability across our vast packaging portfolio.
In terms of form and function, what were the design goals for the packaging?
Camilleri: Our custom Starbucks Creamer bottle design was rooted in our consumer obsession. The design was inspired by Starbucks brand attributes and the Starbucks café experience, informed by targeted consumer insights and incorporated category norms and functionality. We designed the bottle to include flowing, soft curves and a simple, balanced shape. The closure was designed to mimic carafes found in Starbucks cafés, and to create an easy and mess-free pouring experience. We also designed for the ideal flow from of creamer from the spout and a “click” sound to cue that the lid is closed.
Can you comment on the products’ reception?
Camilleri: While we cannot share specific sales information, we have been very pleased by consumer and retailer response to these new products, which are performing well in-market.
While presenting the latest solutions in automation, food packaging, package design and more, WestPack 2020 February 11-13 is co-located with several shows including PLASTEC West and offers the Cannabis Packaging Summit, all held at the Anaheim Convention Center. Register to attend today! ___________________________________________________________________________________