Recycled content sets beauty and personal-care packaging apart

Kate Bertrand Connolly in Sustainable Packaging on November 09, 2018

Eco-conscious beauty and personal-care brand owners now have an array of sustainable packaging options with the new Verdant line of bottles, tubes, jars and closures. The components are made from 25% to 100% post-consumer recycled (PCR) plastic.

The stock and custom items are available in polyethylene terephthalate (PET), high-density polyethylene (HDPE) and polypropylene (PP). According to manufacturer Berry Global, the components can be color matched per the brand owner’s specifications, and they offer the same characteristics as their conventional counterparts vis-à-vis squeezability, bounce-back and barrier properties.

Verdant components may be decorated using industry-standard techniques, including flexography, hot stamping, cold foil printing, soft-touch treatments, silk screening and registered embossing.

The product line currently includes:

• bottles in cylinder and bullet styles, in 100% recycled polyethylene terephthalate (rPET);

• single-, double- and heavy-wall jars with up to 100% recycled content;

• laminate tubes with up to 75% recycled content;

• continuous-thread, non-flip-top closures with up to 100% recycled content;

• flip-top closures with up to 50% recycled content; and

• overcaps with up to 100% recycled content.

Colors are limited for the overcaps and for closures with more than 10% PCR.



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