Sustainable packaging tops best-read chart for September: Page 5 of 5

Lisa Pierce in Sustainable Packaging on October 03, 2018

Amazon SIOC box

1. Amazon incentivizes brands to create Frustration-Free Packaging

News about the Frustration-Free Packaging incentive program broke on Sept. 18 when Amazon sent letters to thousands and thousands of its vendors—product manufacturers selling to consumers in the U.S. and Canada. What did the letters say? To help reduce packaging waste and improve efficiency of ecommerce shipping for its vendors, Amazon will require that select products being sold and fulfilled by Amazon arrive in its fulfillment centers in certified packaging under its Frustration-Free Packaging (FFP) program. Early adopters will receive a one-time credit; packages that aren’t certified by the Aug. 1, 2019, deadline will suffer an ongoing chargeback.

Within 24 hours of posting our article the day after the announcement, the story vaulted to the top for the month. The spike of page views created a chart that looked like the Washington Monument among the flatlands of D.C.’s National Mall.

Our follow-up piece, posted late that same week—“Packaging analysts applaud amazon’s new incentive program”—nearly made this top list, too. It was our No.8 article for the month of September.

If you haven’t already, take our quick poll to let us know what you think of the new FFP incentive program: CLICK HERE NOW. We really want to hear from you.



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