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White House Easter Egg Roll features SFI packaging for third consecutive year


White House Easter Egg packagingPR Newswire -- The White House has again selected egg packaging made from Sustainable Forestry Initiative (SFI) chain of custody certified paperboard for the annual White House Easter Egg Roll. This is the third consecutive year that the White House has chosen SFI products. This year's Easter Egg Roll is set for April 25th with the theme "Get Up and Go!" promoting health and wellness.

"SFI is thrilled, yet again, to play a role in this wonderful American tradition," said Kathy Abusow, president and CEO of SFI. "We hope the White House and other government entities increasingly use certified products, as it sends a signal when government leaders promote responsible forestry by sourcing certified products." 

The White House's choice to use SFI-certified packaging and to carry FSC-certified wooden eggs demonstrates its recognition of multiple forest certification standards. Other governments and independent organizations around the world, including the United Nations, the Society of American Foresters and the National Association of State Foresters, also appreciate the value of multiple forest certification programs.

Eggs for the 2011 Easter Egg Roll photographed on the South Lawn (Official White House photo)
With nearly three quarters of all certified forests in North America meeting or recognized by its standard, SFI is pleased the White House is supporting responsibly managed forests with the Easter Egg Roll. SFI's comprehensive standard backs a strong commitment to responsible forest management and continuous improvement on SFI-certified lands across North America. SFI program participants also work with landowners on uncertified lands to promote responsible forestry, and in doing so deliver environmental, social and economic benefits to local communities throughout the United States and Canada. 

SOURCE: Sustainable Forestry Initiative

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