The goal of every business is to grow. Developing new products and offering many variations of these products are two common ways for companies to increase their share in the market.

As the growth of new products and product proliferation increases, packaging operations need a reliable adhesive to help them meet the increasingly complex packaging demands they face. Although a small part of the process, adhesives play a huge role in making sure product packaging remains intact until it reaches the consumer.

Double-sided pressure-sensitive adhesives (PSAs), specifically, offer several advantages for the packaging industry:

1. Quick reworks: Reworking, or repackaging, can increase your costs and hurt your bottom line. PSAs offer a timely way to make products compliant and shelf-ready. Pressure-sensitive adhesives are safer than glue sticks and more discrete than traditional tape. Unlike glue sticks, pressure-sensitive adhesives do not require heat during application. The absence of heat eliminates burns and increases safety among plant workers. Additionally, PSAs are less intrusive on packaging graphics, providing the adhesion you need without sacrificing your brand image. Pressure-sensitive adhesives are a less visible packaging solution, preserving your brand and maximizing its impact.

2. Instant bond: When you apply a pressure-sensitive adhesive, you don’t need to wait for the adhesive to cure. The moment you apply it and compress your substrates is the moment adhesion takes place. Instant bonding increases your process speed, increasing your production.

3. Maintain brand image: Brand image relies heavily on the appearance of packaging. PSAs provide a bond that removes cleanly without damaging packaging or leaving behind residue. Preserving brand image adds to your consumer appeal.

4. User-friendly application: Easy-to-use adhesives ensure you spend less time figuring out how to apply them and more time fulfilling your packaging needs. Using pressure-sensitive adhesives requires no learning curve as they can be applied in three easy steps—place, press and peel.

5. Tackle variety of substrates and coatings: With product proliferation and packaging options expanding, manufacturers often have complex packaging needs. PSAs offer versatility to meet many requirements, whether it’s bonding metalized PET or being removable for consumers. Pressure-sensitive adhesives are available in a variety of sizes and tack levels to fit your exact packaging application.

From multipacks and gift baskets to point-of-purchase displays and sampling, double-sided PSAs provide a reliable bonding solution for many packaging applications.

Lauren Oliva is the marketing communications specialist for RS Industrial, an adhesive manufacturer and distributor that has been helping customers improve their adhesive processes for more than 22 years. RS Industrial manufactures a unique line of Adhesive Squares products for the packaging industry.

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See the latest developments in adhesives and other packaging materials and supplies at PackEx Montreal 2016 (Nov. 30-Dec. 1 in Montreal, Quebec, Canada).