The Cold Wrap® label has a tactile finish designed to keep beverages colder longer. Set to appear on glass beverage bottles, it was developed to create a barrier between the hand and the bottle. It's made of a lamination of clear and metallized polyester incorporating Outlast® coating technology involving Thermocules™, which are microencapsulated phase-change materials that store, absorb and release heat. The material is shipped to B&H Labeling Systems' bottle-labeling facility for application.

Smyth Companies, 651/643-2235. www.smythco.com

Outlast Technologies, 303/581-0801. www.outlast.com

B&H Labeling Systems, 209/537-5785. www.bhlabeling.com