Patented design reduces leakers during production and transportation with world’s first patented, one-of-a-kind PET trays for packaged food.
A functionally superior line of food trays under the Roll Over-Wrap branding was launched in mid-September by Clearly Clean Products, LLC, South Windsor, CT. The new Roll Over-Wrap branded tray packaging is billed as the world’s only patented 100% recyclable, smooth-edge overwrap tray line. The PET tray’s proprietary, patented rolled edge offers a smooth surface to alleviate film tears of overwrapped ﬁlm to reduce the risk of leakers during production and transportation.
The trays are also positioned as a better environmental option and more robust option—three times stronger—to expanded polystyrene trays for use by supermarkets, packaged food brands and packaging distributors. Appropriate for meat, poultry, seafood, deli products and produce, the specialized trays are available in stock sizes as well as custom versions in different sizes, thickness, shape and color.
The trays also enable a seamless changeover from EPS trays for packaging production operations.
“The strong demand that our rapidly growing company is seeing for our trays is highly encouraging, not only for Clearly Clean, but also for the environment as foam trays take [centuries] to decompose,” says Mill Wallace, managing partner and the product’s inventor. “We are committed to sustainable packaging and look forward to additional product launches as we continue to expand our green product lines.”
Wallace responds to Packaging Digest’s additional questions about the innovative trays.
We’ve picked up on the flux in environmentally-driven changes in polymer preferences in food packaging. What are you seeing?
Wallace: Clearly Clean is encouraged by the number of companies interested in exploring sustainable packaging solutions. Numerous citywide and countywide bans on PS—combined with consumer pressure and corporate commitment—are fueling this demand and accelerating the sustainability timelines of many companies.
Millennials, particularly, are demanding it, and this is of utmost importance because they are fast becoming the largest working population and the largest living-adult population. They will literally be making or breaking companies of the future. We are hearing that foam PS in the food packaging market space will be gone in seven-to-10 years. Our company is well positioned to provide the 100% recyclable PET, plug-and-play alternative to EPS trays.
Why is a rolled edge so challenging for PET and how did the company achieve this?
Wallace: A rolled edge in PET has been done for years in a circle—think drinking cups. Our challenge was to find a way to roll an edge in a non-circular PET tray. It was not easy, but we did what others in the industry thought was impossible—and we hold the patents to prove it and protect it.
What kind of interest is there in this new offering?
Wallace: We are seeing huge interest from food processors, packaging distributors and grocery chains. In fact, a number of customers are already successfully using Clearly Clean’s Roll Over-Wrap trays. And we have multiple new customers in the process of testing our trays and expect our volume to increase exponentially.
Anything else of note to point out?
Wallace: There are three sustainable options to EPS food trays: biodegradable, compostable and recyclable. Both biodegradable and compostable tray options generally require high-heat commercial compost facilities to degrade and very few communities are equipped to process those materials. A large percentage of the biodegradable and compostable packaging ends up in landfills with a significant single-use cost and no measurable positive impact to our environment. PET can be recycled again and again. Of the three choices, recyclable is considered by many to be the most environmentally friendly option.
PET is also durable, hygienic and doesn't pose a health hazard by leaching chemicals into food—and provides a protective barrier to maintain product freshness.
For more information, visit Clearly Clean Products.
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