Proximo Spirits, Inc. and 1800 Tequila today announced the release of their 1800 Ultimate Mixes in Tetra Pak cartons , featuring eco-friendly packaging and three new cocktail flavors -- Ultimate Margarita, Mojito and Pomegranate Margarita.
A “green” alternative to traditional beverage packaging, the 1800 Ultimate Mixes in Tetra Pak packages are contained in a light, carton-based package, mainly made from paper, which comes from wood, a renewable resource that is responsibly replenished.
The Tetra Pak carton, considered one of the most sustainable liquid food packages on the market, is also recyclable. In fact, more than 60 million Americans are able to recycle cartons and that number is growing every day. Cartons are broken down and recycled into household tissue products, including napkins, paper towel, and facial tissue.
An innovator in the spirits industry, 1800 Tequila recognizes that fighting climate change is a global responsibility, and that package choice can have a significant impact on CO2 emissions through the value chain.
In addition to the eco-value, the 1800 Ultimate Mixes in Tetra Pak cartons will create fun new occasions for the margarita due to the ease of transport and simplified mixing, says the company.
SOURCE: Proximo Spirits, Inc.