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California becomes the twelfth state in the twenty four state program to carry the twenty natural Ready-To¬-Drink cocktails and STR8Up spirits. These patented Green, ZERO Landfill StandUp pouches also have an easy tear feature.

“The return of the classic cocktail is at an all time high and offering Ready-To-Drink cocktails in pouches has a huge appeal in California. They blend naturally into beach and pool parties as well as other outdoor activities” says R. Charles Murray, CEO of the Beverage Pouch Group. “Global Worldwide Traders brings their Touch-of-Class experience in the retail service industry, which clubs and hotels will appreciate. This relationship also improves our availability throughout California for our consumers,” said Mr. Murray.

“James O’Leary, CEO of Global Worldwide Traders commented that, “ The ShotPak cocktails and STR8Up spirits packed in pouches allow Global Worldwide Traders the ability to offer California customers the full spectrum of packaging choices as part of an existing wine and spirits program. These are modern products for both the twenty-something and the on-the-go consumer segment and reception from the trade has been very positive.”

The Beverage Pouch Group LLC offers a full range of pouch packages and beverages including wine, glacier water and CarboPouches for draft beers. ShotPak pouches are filled at Florida Distillers and Shot Spirits Corporation [SSPT.pk] is an investor in the Beverage Pouch Group.

ShotPak cocktails were recently the subject of a Packaging Digest feature story that discussed the development and implementation of the package. Read more.

SOURCE: Beverage Pouch Group LLC

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