The physical health threat that COVID-19 poses, together with pandemic-related fear and uneasiness, are driving sales of products that enhance immunity or improve mental well-being. Brand owners in those categories, in turn, are taking a close...
Look at some of the emotional and social drivers that make Millennial consumers such a great fit for cannabis, and at how marketing and package design can deliver the kind of experience that will ensure long lasting loyalty and growth...
Low-dose, cannabis-infused drink borrows design cues from sparkling waters to attract the ‘canna-curious’ consumer...
Coda Signature’s edibles draw inspiration from classical music and classic chocolate to convey luxury similar to traditional high-end brands like Godiva and Lindt...
