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Food packaging: New Hershey attraction lets everyone design chocolate bar and packaging

The Hershey Company and Hershey’s Chocolate World attraction announce the grand opening of their newest experience, Hershey’s Create Your Own Candy Bar, an interactive, hands-on attraction that immerses guests in the candy bar creation process. The family-fun attraction marks the first time Hershey will give consumers the ability to select their favorite candy bar ingredients, see authentic equipment in operation and design packaging for their custom chocolate candy bar.

“Giving people a chance to create their own chocolate bar and see how authentic factory equipment operates is not common in the chocolate industry. It marks another reason to visit Hershey’s Chocolate World.”

“Hershey’s Chocolate World’s new Create Your Own Candy Bar attraction will allow each guest to play the role of a chocolate innovator,” says Amy Hahn, General Manager, The Hershey Experience. “Giving people a chance to create their own chocolate bar and see how authentic factory equipment operates is not common in the chocolate industry. It marks another reason to visit Hershey’s Chocolate World.”

Wearing authentic outfits, including factory aprons and hairnets, guests will become the newest member of the Hershey innovation team. Using similar equipment as Hershey factories, guests will create their custom candy bar by pulling a lever to activate the machinery and dispense ingredients. Guests can select up to three inclusions in each bar, choosing from ingredients such as graham crackers crumbs, crisped rice, blueberry fruit gels, chocolate cookie bits, vanilla chips and rainbow jimmies. After the inclusions are added, the candy bars are drenched in pure Hershey’s Milk Chocolate. Guests can even determine if they’d like to top their candy bar with Hershey’s Kisses-shaped sprinkles. After the bar cools, it is sealed, packaged and personalized with custom packaging that guests design at an interactive kiosk.

Unique to the chocolate industry, Create Your Own Candy Bar provides guests with the opportunity to track their customized bar in every step of the process, from start to finish, and watch as their name is transformed into its very own candy bar brand.

Create Your Own Candy Bar officially debuts to the general public at Hershey’s Chocolate World attraction on Saturday, June 12, 2010 and will have an admission price of $14.95 per person, which includes the 30-minute experience and custom bar. For more information, visit HersheysChocolateWorld.com.

SOURCE: The Hershey Company

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