A new prototype uses augmented reality (AR) to put the power of an intelligent holographic assistant on consumer goods packaging. Developer Immertia recently created a prototype of the concept for Bayer Pharmaceuticals.

Award-winning, Amazon-ecommerce-approved AeroFlexx air-frame liquid package gains “Made for Recycling” certification.

Badly written packaging instructions or sell-copy can be wildly funny, as these examples show, until you consider how it effects brand image and product sales.

Packaging professionals will converge on Charlotte in June 2022 for networking, discovery, and education.

Single-dose ampules assure prescribed dosing for oral thyroid medication.

Sustainability and technology innovation were recurring themes in the packaging news stories of the year gone by.

Limited-edition series found at Aldi’s offers four holiday-themed packaging designs that each play a different tune...and earns an enthusiastic thumb’s up.

Elegant solution applies specialty ink to shrink-sleeve labels for seamless separation by existing magnetics during packaging recycling sortation.

Reducing greenhouse gas should be the aim of all packaging sustainability efforts. That might mean changing your strategy and tactics to reach that goal.