Perturbing Predictions for Packaging in 2025Perturbing Predictions for Packaging in 2025

The coming year will be a critical one for the packaging industry. Companies will need to adapt to more stringent regulations, evolving consumer preferences, and the pressures of an ever-changing global marketplace.

We’ve identified four top predictions for the packaging industry in 2025. As companies prepare for another transformative year, these insights reflect critical shifts and challenges facing the industry.

1. Sustainability under scrutiny.

Sustainability will remain a priority but with increased scrutiny from financial teams. As Extended Producer Responsibility (EPR) laws gain traction, more companies will face close examination of fees, leading to greater oversight and accountability.

Most companies may miss their 2025 sustainability targets, but it’s important to remember that the drive for circularity is rooted in both consumer demand and a broader commitment to combating climate change. Even if targets aren’t met, these underlying reasons for focusing on sustainability are still relevant and important.

2. Packaging line reporting on the rise.

The emphasis on monitoring, tracking, and reporting will intensify as companies look for any edge that will enhance their Environmental, Social, and Governance (ESG) stories. Whether through sophisticated technologies or simpler methods, plants will seek to tap into their manufacturing and packaging line data to improve efficiency, reduce waste, and bolster their green credentials.

Related:2024’s Peak Pursuits in Packaging

3. Food and beverage labels need more transparency.

With criticism from RFK Jr. aimed at the Food and Drug Administration (FDA) over ingredient and nutrition labeling, the food and beverage industry will focus on improving transparency in 2025. Front-of-pack (FOP) labeling, as well as comprehensive ingredient disclosures, will become more prominent as companies strive to meet evolving consumer expectations for clear, accurate information.

4. Pharmaceutical packages elevate user experience.

Blurring the lines between prescription and over-the-counter packaging design will continue to be a trend in 2025. Safety and the need to support positive patient outcomes will drive innovation in pharmaceutical packaging. The push will be towards designs that are not only functional but also user-friendly, ensuring easy access to important information and safe handling.