A new prototype uses augmented reality (AR) to put the power of an intelligent holographic assistant on consumer goods packaging. Developer Immertia recently created a prototype of the concept for Bayer Pharmaceuticals.

As efforts continue in using PET bottle recycled content (rPET) for next-generation sustainable packaging, obstacles remain.

Award-winning, Amazon-ecommerce-approved AeroFlexx air-frame liquid package gains “Made for Recycling” certification.

Badly written packaging instructions or sell-copy can be wildly funny, as these examples show, until you consider how it effects brand image and product sales.

Kellogg’s recyclable cereal package, Bublé’s bubbly beverage, Aldi's Music Box cookie tin, Lay’s-branded vodka, Suntory's prototype plant-based bottle, and more.

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Packaging professionals will converge on Charlotte in June 2022 for networking, discovery, and education.

Single-dose ampules assure prescribed dosing for oral thyroid medication.

Sustainability and technology innovation were recurring themes in the packaging news stories of the year gone by.