J.R. Simplot views the environmental aspect of packaging through the lens of economic sustainability.

Go small, go big, or go fancy.

A new prototype uses augmented reality (AR) to put the power of an intelligent holographic assistant on consumer goods packaging. Developer Immertia recently created a prototype of the concept for Bayer Pharmaceuticals.

As efforts continue in using PET bottle recycled content (rPET) for next-generation sustainable packaging, obstacles remain.

Award-winning, Amazon-ecommerce-approved AeroFlexx air-frame liquid package gains “Made for Recycling” certification.

Badly written packaging instructions or sell-copy can be wildly funny, as these examples show, until you consider how it effects brand image and product sales.

Kellogg’s recyclable cereal package, Bublé’s bubbly beverage, Aldi's Music Box cookie tin, Lay’s-branded vodka, Suntory's prototype plant-based bottle, and more.

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