Using artificial intelligence (AI), we analyzed top at-home testing kits to reveal which brands are best positioned to attract and convert ecommerce shoppers in the US based on their product packaging design and online carousel imagery.
Brands advertising during the big game showcased different packaging materials. Aluminum shined in several spots, but #DeathToPlastic eclipsed them all.
Coca-Cola announced a new global goal to reach 25% reusable packaging by 2030 during its earnings report. It drew muted praise from environmental advocacy groups.
Instead of struggling to reclaim and process hard-to-recycle plastic packaging, it’s time to rethink why we make it and how we use it.