Tri Ply displays one of the worlds most popular and functional cookware concepts. Tri Ply is basically two or three different metals that are laminated or bonded together to obtain the advantages of the two metals in one piece of cookware.

Windermere, Cumbria, UK based branding and design consultancy Nicepond, nominated for the Sustainable Pack of the Year Award, marks a significant breakthrough in packaging design with its Tri-Ply eco-packaging.

The innovative concept was commissioned by leading home ware and kitchen retailer, Lakeland, for its new pan range, with a very clear strategy from the outset: the new packaging would have to do justice to the modern and innovative nature of the product, create an eye-catching design, reduce cost, communicate the benefits to the consumer and be eco-friendly.

Tri-Ply’s ingenious tripod-shaped box is eye-catching for consumers whilst it also communicates the benefits of the pan range itself, which has an energy saving triple layer of stainless steel and aluminium for fast, efficient heat transfer. For the larger packs a carry home handle at the apex has been incorporated.

The final packaging design uses less cardboard, increases space efficiency for shipping and merchandising, achieves an overall reduction in waste and transportation of an impressive 50% compared with standard rectangular boxes and reflects the eco-credentials of the product.

As said this design is nominated for Sustainable Pack of the Year Award. The awards will be judged by an independent panel of experts based upon the environmental impact, design, usability and the degree of innovation of each nominee’s entry. Nicepond will join other design and marketing agencies from around the UK at London’s Grosvenor Hotel for the award ceremony on 4 November 2009.