The winning packages in The Tube Council’s 2018 Tube of the Year competition take tube packaging to a new level—leveraging innovation, technology, design, processing, manufacturing and components.
The competition offers an award for the highest achievement in tube packaging, the Ted Klein Tube of the Year Award, as well as sustainability awards and gold, silver and bronze awards in numerous consumer-goods categories. The 2018 competition received no entries for Best Innovative Component or Process, so that award was not granted this year.
The Tube Council will honor the 2018 competition’s winners in May 2019, at an event to be held in conjunction with Luxe Pack New York.
A panel of six judges, including Packaging Digest executive editor Lisa McTigue Pierce, evaluated entrants’ packages based on consumer appeal, ease of use, technical merit, package graphics, decoration, closure, texture and shape. Read about the Ted Klein Tube of the Year Award winner below. Winners in the other categories follow as such:
Page 2: Personal Care
Page 3: Pharmaceuticals
Page 4: Dentifrice
Page 5: Food
Page 6: Household & Industrial
Page 7: Sustainable Tubes
The injection-molded holographic Tube of the Year, for Pacifica Dream State Power Shimmer Body Lotion, draws the eye.
A “dreamy” package takes TUBE OF THE YEAR
Ted Klein Tube of the Year Award: The Pacifica Dream State Power Shimmer Body Lotion tube won this year’s top honor (see photo at top of page). The injection-molded tube is decorated using an in-mold label with a rainbow hologram featuring cold foil and gradients.
The 5-oz package, which also won the Gold Award in the Best Sustainable Tubes category, is made from 50% post-consumer recycled (PCR) resin. It also features 100% recyclable polypropylene components that are produced using up to 35% less energy. All components are produced under one roof in North America. The package is made by Viva IML Tubes.
“The Tube of the Year delivers on so many levels,” says Pierce, who served on the judging panel this year. “One, this is probably the best example of gradient vibrant color I’ve ever seen on a tube. Two, body lotion in a tube instead of a pump bottle adds to overall consumer delight, because the upside-down orientation helps fully evacuate the product. Three, beyond the eye-catching graphics, the package format itself stands out on shelf. Four, I always give points for an oriented closure: It just looks better, more sophisticated and complete. And, five, the sustainability gains add to the total ‘wow’ factor.”
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