Tubes dazzle and delight in Tube of the Year awards

Daphne Allen in Tubes on March 20, 2018

A pharmaceutical tube has taken top honors in the Tube Council's annual Tube of the Year Awards. Winning the Ted Klein Tube of the Year Award (along with the Gold Award in the Pharmaceutical category) is Albéa Americas Inc.'s tube for Nubian Heritage African Black Soap Exfoliant Spot Treatment. 

Winners were honored in February 2018 at the Tube Council’s meeting held in conjunction with Luxe Pack LA and Make‐Up LA. Bruno Lebeault, President of the Tube Council, says that “the tube market keeps on growing, driven by consumers desire for convenience and by tube fillers who find tubes easy to fill. We are glad to see more and more tubes users switching from offshore sourcing to domestic suppliers for sustainability and service.”

Albéa’s tube for Nubian Heritage African Black Soap Exfoliant Spot Treatment embodies such state of the art. Marion Patel, Marketing Manager NA-Albéa Tubes, tells Packaging Digest that Albéa had a “close partnership” with the customer during tube design. “We had clear instruction from the customer to provide precise dispensing of product to a targeted area,” she explains. “We thought Aptar’s dispensing applicator Pinpoint was the best way to achieve it.” The Pinpoint applicator features a soft-touch silicone tip that enables targeted application to skin. The leakproof applicator facilitates controlled, ergonomic dispensing.

The plastic tube features a textile pattern in orange, black, and gray, which also matches its secondary carton. The applicator is housed in a black collar and cap, which also helps the dispenser stand out, she adds. “We decided to submit the Nubian Heritage African Black Soap Exfoliant Spot Treatment to the Tube of the Year competition as it conveys a cultural inspiration through the primary packaging paying homage to the diversity of healing traditions and cultures that are represented in the Nubian Heritage family,” Patel wrote in Albéa’s awards submission.

“This tube has a true soul and a story behind it,” she tells Packaging Digest. “For smaller brands to pop, they have to have clear values and convey them through packaging. Nubian Heritage did an excellent job of conveying its story with packaging.”

Click through the following pages to view the competition's best tubes in market categories such as Personal Care, Oral Care (Dentifrice), Pharmaceutical, Industrial and Household, and Food. Innovations in sustainability are also celebrated.

NEXT: Best Personal Care Tubes

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