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V8 juices up a hot-fill bottle for veggie/fruit fusion

Campbell Soup Co.'s V8® V.Fusion™ vegetable and fruit juice combination beverage offers a serving of vegetables and a serving a fruit in one bottle. Spotted among several new products on view at the Campbell Soup Co. booth at the Food Marketing Institute show in Chicago in May, the 100-percent juice beverage is high in antioxidants and comes in three flavors: Strawberry Banana, Peach Mango and Tropical Orange. The juice is available in a clear, curvy, polyethylene terephthalate bottle in a 12-oz single-serve and a 46-oz multiserve size.

Produced by Amcor PET Technologies (www.amcor.com), the hot-filled, rib-paneled bottles wear attractive sleeve labels awash in zingy fruit and vegetable graphics that hark back to the original V8 designs. Created by Campbell's in-house graphics design center, the graphics also include a description at the neck of each label in a band of blue and white, proclaiming, “Full Serving Vegetables” on one side and “Full Serving Fruits” on the other. Fort Dearborn (www.fortdearborn.com) furnishes the 50-micron, Hi Shrink polyethylene terephthalate glycol (PETG) film sleeve label, which is presently flexo-printed in 10 colors. Silgan Closures (www.silganclosures.com) provides the twist-off caps in red, orange and yellow.

Launched with in-store sampling that began in January and continued through early spring, the 12- and 46-oz bottles are now available nationally for $1.79 and $3.89, respectively.

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