Packaging Digest is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

V8 juices up a hot-fill bottle for veggie/fruit fusion

Article-V8 juices up a hot-fill bottle for veggie/fruit fusion

Campbell Soup Co.'s V8® V.Fusion™ vegetable and fruit juice combination beverage offers a serving of vegetables and a serving a fruit in one bottle. Spotted among several new products on view at the Campbell Soup Co. booth at the Food Marketing Institute show in Chicago in May, the 100-percent juice beverage is high in antioxidants and comes in three flavors: Strawberry Banana, Peach Mango and Tropical Orange. The juice is available in a clear, curvy, polyethylene terephthalate bottle in a 12-oz single-serve and a 46-oz multiserve size.

Produced by Amcor PET Technologies (, the hot-filled, rib-paneled bottles wear attractive sleeve labels awash in zingy fruit and vegetable graphics that hark back to the original V8 designs. Created by Campbell's in-house graphics design center, the graphics also include a description at the neck of each label in a band of blue and white, proclaiming, “Full Serving Vegetables” on one side and “Full Serving Fruits” on the other. Fort Dearborn ( furnishes the 50-micron, Hi Shrink polyethylene terephthalate glycol (PETG) film sleeve label, which is presently flexo-printed in 10 colors. Silgan Closures ( provides the twist-off caps in red, orange and yellow.

Launched with in-store sampling that began in January and continued through early spring, the 12- and 46-oz bottles are now available nationally for $1.79 and $3.89, respectively.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.