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Variable-data printing

Article-Variable-data printing

A variable-data printing module expands solutions for digital packaging and label printing, of which all HP Indigo industrial presses will be able to take full advantage. The variable-data printing is part of the co.’s Software Suite 7, and is available as an Adobe® Illustrator® plug-in. The product was developed specifically as the first variable-data printing solution to fulfill the specific requirements of the labels and packaging market and is fully integrated with the entire pre-production workflow. Using XML and CSV (comma delimited data file) input, the technology ensures that variable elements can easily be tagged and positioned within packaging and label artwork in absolute and relative positions. Variable bar codes can be automatically generated and deliver precise readability, and images and type elements with personalized information can be automatically placed into defined areas within the packaging design, the co. says.

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