Evaluating Package Design Using Eye-Tracking Data
How to design packaging that jumps off the shelf with eye tracking
May 15, 2023
1 Min Read
Eye-tracking research helps you see through the eyes of consumers to optimize your package designs. This report gives an actual example of how researchers tested the effectiveness of three prototype package designs against their current design using a four-step methodology. This quantifiable eye-tracking data enabled them to evaluate each design and identify the most effective design. Download this report to see the methods, results, and value of the insights gained.
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