Beverage Packaging

In the global beverage packaging landscape, the major types of materials and components include Rigid Plastics, Flexible Plastics, Paper & Board, Rigid Metal, Glass, Closures and Labels. Types of packaging may include bottle, can, pouch, cartons and others.

This market will is expected to grow from an estimated $97.2 billion in 2012 to $125.7 billion by 2018, at a CAGR of 4.3 percent from 2013 to 2018, according to research firm MarketandMarkets. Asia-Pacific led the global market, followed by Europe and North America in terms of revenue in 2012.

The same report from MarketandMarkets states that consumer preferences, product characteristics and material compatibility are essential to determine the type of packaging for a beverage.

Jennifer Zegler, beverage analyst, Mintel, comments on recent trends in the beverage packaging division. "Despite beverage companies' dedication to innovative and intriguing packaging designs, consumers continue to prioritize price and familiar brands when beverage shopping. As the U.S. rebounds from the economic recession, limited-edition designs have an opportunity to seize newly regained disposable income, especially among Millennials. Interactivity also presents an opportunity, in particular with smartphone users who have easy access to information on-the-go."

According to MarketResearch.com, the beverage market is split fairly between plastic closures, metal closures and packs with no closures, with plastic closures taking a slight lead over metal closures. Plastic closures also recorded the largest growth rate during 2007-2012, mainly driven by increased use in Soft Drinks.

The same report outlines on how cost saving as an innovation driver in the Beverage market is focused mainly on reducing the weight of the bottle. Manufacturers are making efforts to either lightweight the existing packaging material or switch to a lighter pack format to save on raw material costs.
Most beverages do not use outer packaging materials. Of those that do, Paper & Board is the most preferred. Hot drinks and Spirits are most commonly packaged with Paper & Board outers.

With the advantage of being lightweight, easy-to-carry, and easy-to-handle, Rigid Plastics have made it a preferred choice for manufacturers to experiment and innovate. 

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Sleeve labels wrap Chicago’s Burnt City Beer cans in a new look done on a tight deadline that adds a major dose of fun and irreverence.


Just about everything changed for Burnt City Beer over a five-month period: The name changed from...


With companies running lean and continually seeking further cost efficiencies to be more profitable, one of the first questions asked when deploying a new software system is “how can I obtain return on investment?”

For beverage manufacturers...


Busch Beer is using packaging to lure fishermen into the “Catch One. Win Big.” promotion, now in its fourth year. The limited-edition packaging design for cans and multipack cartons features colorful illustrations of game fish, plus gold-tone “...


A new approach to processing coconut water is helping Harmless Harvest lightweight its beverage packaging while safeguarding the product’s flavor, nutrients and safety. The proprietary multi-step microfiltration process has enabled the company to...


As the wine aisles swell with an ever-rising sea of brands, wine producers are looking to increasingly rich and imaginative narratives on which to build their brands. Often, these narratives have nothing at all to do with the origins of the wine...


Making 600 years of brewing experience relevant to young, drinking-age Americans was Hacker-Pschorr Brewery’s goal in a recent packaging design. The Munich-based brewery aced the challenge, redesigning its U.S multipacks to feature a high-impact...


A packaging redesign for several of Wild Turkey’s premium bourbon and rye whiskies is keeping the brand close to its roots while adding a new level of sophistication to the labels.

The new package graphics, designed by...


We dispense for your discernment a quintet of the best-read beer articles in 2015 that center on breakthrough packaging formats and innovative package designs.

 

While we Americans pride ourselves in being #1 in just about everything,...


Besides cool weather, playoff baseball, football and colorful leaves, fall also brings a full-on display of seasonal packaging to beer aisles.

 

Fall is my favorite season, with cooler weather, football and those oh-so-amazing tree...


The wine market is riding a wave of popularity and new packaging formats are lifted along with it. In  terms of popularity, demand for wine packaging in the U.S. is forecast to reach $2.9 billion in 2019, with an increase of 4.4% annually,...


Diageo’s brand pioneers the use of Serving Facts, the alcohol beverage equivalent of the Nutrition Facts, on its packaging.


Where would we be without the Nutrition Facts on foods and most beverages? I write “most” because alcohol...


Sustainability, shelf appeal and product protection were key concerns for Just Beverages as it considered packaging options for its new spring water product. A package that combines the best features of paper-based cartons and conventional bottles...


In summers gone by, Anheuser-Busch has added a patriotic touch to the Budweiser packaging design with graphics rich in stars and stripes. This year, the brand owner took a new direction: Budweiser’s summer 2015 package graphics highlight the...


Corby Spirit and Wine Ltd. mines AskingCanadians’ research program for actionable insights about packaging for its alcohol beverages from 25,000 consumers, using methods including “heat maps” and shelf mockups

 

Corby Spirit and Wine...


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Today...


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Sidel is the leading global provider of PET solutions for liquid packaging. We are also a driving force for glass and can solutions. We are committed to being the most innovative, responsive and reliable partner, providing sustainable solutions...


SMIGroup is today one of the world’s largest producers of bottling plants and packaging machines. SMIGroup consists of SMI, the Group’s parent company, with its internal divisions (Smiflexi, Smiform, Smiline, Smimec, Smipal), of the subsidiary...


The Krones Group, headquartered in Neutraubling, Germany, plans, develops and manufactures machines and complete lines for the fields of process, filling and packaging technology. The company’s product portfolio is rounded off by corporate...


In 1932, Maurice Henry (M.H.) Zeigler was working for Ford Motor Co. during the Depression. As the father of 6 children, Maurice needed additional income during those difficult economic times. His father had fruit orchards and Maurice could...


ZYI Corporation is a bottling and packaging equipment manufacturer and distributor, line and plant solutions for liquid foods manufacturing. ZYI's customers enjoy the advantage of being able to get multi-product solutions from a single source,...

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