Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


Article

Many e-cigarette users, especially younger ones, view e-cigs as a lifestyle accessory.


Article

In China, the nests of swiftlets—bird’s nests, literally—have been consumed as a health food for centuries. Now U.S. consumers can easily partake of this nutritious delicacy in liquid form.


Article

Here are five ways the largest and most influential generation in history is demanding innovation that is changing the way brands approach their packaging.

 


Article

If we go on this premise—the packaging is the product, and it should create consumer value and brand value—we will not fail to properly invest in it.

 


Article

5 exciting sustainable packaging options, a double dressing debut from Wish-Bone, 6 fabulous flex-packs and wine labels with plenty of character made the cut, but which won the title of the #1 most popular article of March at

Unboxing -- a look at packaging

Article

In this mobile device-enabled era of Instagraming, snapchatting, texting, tweeting and periscoping, it’s often more surprising when an event, thought, idea or experience isn’t captured and posted online than when it is.


Article

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for packaging designers?


Article

Could cutting corners be a good thing? It is when it means you can reduce the weight of packaging by about 30% without jeopardizing product protection.


Article

Here’s how Pinnacle Foods’ packaging design for two new distinct lines of Wish-Bone dressings lets consumers know that the bottled products are premium, yet affordable.

 


Article

A recently launched line of corn whiskeys from Stillhouse Spirits Co.


Article

Pouch and bag packaging for Bare Snacks are redesigned with an ingredients-forward, clean-label approach using simplified graphics, a stylized logo and food photography to drive taste appeal.

 


Company

Our range of products includes pouches, overwraps, twist film, and lidding.


Article

News and developments about beauty care packaging, revelations in packaging’s influence on taste perception, new sustainable materials, really cool developments and Euro-style food innovations all drew the highest interest at


Article

Flying cars? Hoverboards? Video conferencing? In 1989, the movie “Back to the Future II” made bold predictions about life in the year 2015.


Article

Year over year, advancements in technology that impact the packaging industry become more innovative, robust, widespread and tangible.


Many e-cigarette users, especially younger ones, view e-cigs as a lifestyle accessory. Some brand owners are therefore using packaging design (both graphic and structural) to position their e-cig brands as stylish, chic or elegant.

Vintage E...


In China, the nests of swiftlets—bird’s nests, literally—have been consumed as a health food for centuries. Now U.S. consumers can easily partake of this nutritious delicacy in liquid form. Ready-to-drink Blessing Birdnest, sold in multipacks, is...


Here are five ways the largest and most influential generation in history is demanding innovation that is changing the way brands approach their packaging.

 

Millennials have surpassed baby boomers to become the largest generation in U...


If we go on this premise—the packaging is the product, and it should create consumer value and brand value—we will not fail to properly invest in it.

 

Consumer product companies are in a constant battle to maintain and win new...


5 exciting sustainable packaging options, a double dressing debut from Wish-Bone, 6 fabulous flex-packs and wine labels with plenty of character made the cut, but which won the title of the #1 most popular article of March at PackagingDigest.com...

Unboxing -- a look at packaging

In this mobile device-enabled era of Instagraming, snapchatting, texting, tweeting and periscoping, it’s often more surprising when an event, thought, idea or experience isn’t captured and posted online than when it is. Consumers armed with...


It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for packaging designers?

In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most...


Could cutting corners be a good thing? It is when it means you can reduce the weight of packaging by about 30% without jeopardizing product protection. The new Arcwise round corrugated board lets brands do that while also boosting retail eye...


Here’s how Pinnacle Foods’ packaging design for two new distinct lines of Wish-Bone dressings lets consumers know that the bottled products are premium, yet affordable.

 

Two premium lines of Wish-Bone dressings from Pinnacle Foods...


A recently launched line of corn whiskeys from Stillhouse Spirits Co. makes a statement, thanks to a packaging design that combines bold colors and contemporary graphics with a rigid container made of stainless steel rather than glass.

The...


Pouch and bag packaging for Bare Snacks are redesigned with an ingredients-forward, clean-label approach using simplified graphics, a stylized logo and food photography to drive taste appeal.

 

In a rebranding across its line of...


News and developments about beauty care packaging, revelations in packaging’s influence on taste perception, new sustainable materials, really cool developments and Euro-style food innovations all drew the highest interest at PackagingDigest.com...


Flying cars? Hoverboards? Video conferencing? In 1989, the movie “Back to the Future II” made bold predictions about life in the year 2015. Yes, there were some hits and misses in the film, but all in all, the predictions were pretty accurate....


Year over year, advancements in technology that impact the packaging industry become more innovative, robust, widespread and tangible. The outcomes of these new technologies sometimes leave lasting impressions while others fade with trial and...


If you're a professional involved in packaging, marketing or fulfillment and are not familiar with the trend of "unboxing," you need to be. The trend is growing, taking over the internet (a simple search of "unboxing" on YouTube yields over 30,000...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Drug and Cosmetic Packaging is a recognized leader in the distribution of packaging containers to companies in the cosmetic, personal care, household chemical, and any other industry that is using wholesale containers. We specialize in selling...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


An idea, a desire to meet customer needs, and the drive to be the industry's best are how Industrial Packaging Corporation began in 1989.  A family owned and operated business, we strive to not only provide the best quality product, but to meet...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...

Tuesday, June 14, 2016 to Thursday, June 16, 2016

At EastPack, network with world-class suppliers. Take part in the NEW! EastPack Seminars, offering expert insights on trends and solutions.

Tuesday, June 14, 2016 to Thursday, June 16, 2016

At MD&M East, you’ll find the thought-leadership education, suppliers and other resources to bring your medical device to life.

Wednesday, September 21, 2016 to Thursday, September 22, 2016

At MinnPack, see the newest packaging technologies first-hand, meet suppliers and compare solutions side-by-side.

Wednesday, September 21, 2016 to Thursday, September 22, 2016

Attend MD&M Minneapolis and find what you need to design and develop the next generation of medical devices and equipment.

Tuesday, November 15, 2016 to Thursday, November 17, 2016

NEW! The Advanced Manufacturing Expo & Conference engages key decision makers within packaging, processing and manufacturing.

Wednesday, November 30, 2016 to Thursday, December 1, 2016

At PackEx Montréal, test drive the latest packaging products. Attend free technology presentations, conveniently located on the show floor.

Tuesday, May 16, 2017 to Wednesday, May 17, 2017

At PackEx Toronto, benefit from hands-on access to the newest packaging and processing technologies, equipment and materials.