Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs

The Amazing Invention Photo Challenge -  Moana Doll Packaging

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The packaging design for the new Moana doll from Disney Consumer Products and Interactive Media is environmentally responsible, but it also adds a fun interactive element: Kids can transform the box into a boat for the doll.


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Mondelēz innovation executive Gil Horsky challenges brand owners to fully understand what packaging “premiumization” means so they can leverage the experience for the consumer’s ultimate delight.

 


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To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 


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The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 


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The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.


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The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units.


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With marijuana becoming a legal recreational product in a growing number of states, cannabis-product providers are taking a hard look at their packaging design.


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What made the cut as the top-read articles of September?


Company

We also specialize in the design and export of cigar accessories, including:

Ceramic cigar ashtrays
Ceramic cigar jars
Cigar Cutters
Cigar Lighters
Cigar Packaging
Cigar Boxes


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Cocktail shelves are more crowded every day, with new products continually entering the fray. Brand owner Yumix aims to cut through the noise with stand-out, two-part packaging designed to grab and engage consumers.


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Libby’s Fruits and Vegetables has peddled canned foods since the 1800s. Now, the company has jumped into a new packaging format for vegetables in flexible, heat-and-serve pouches.


Article

What’s been popular in packaging this past month? We reveal the Top 5 posts of August that include drones, marijuana, food and beverage packaging, beach reading, beer and fishing.


Article

Millennials and their packaging preferences deserve attention because they command a sizable share of today’s market, especially for consumer packaged goods, and will dominate for some time to come.


Article

At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them.


Article

Chameleon Cold-Brew coffee’s dramatic mosaic-themed redesign relies on new metallized labels to add shelf impact and position the brand for wider distribution.

 

The Amazing Invention Photo Challenge -  Moana Doll Packaging

The packaging design for the new Moana doll from Disney Consumer Products and Interactive Media is environmentally responsible, but it also adds a fun interactive element: Kids can transform the box into a boat for the doll.

The product and...


Mondelēz innovation executive Gil Horsky challenges brand owners to fully understand what packaging “premiumization” means so they can leverage the experience for the consumer’s ultimate delight.

 

Global consumer branded products are...


To create an experience that’s worthy of the top YouTube unboxing channels or a multitude of tags and hashtags on Instagram, think long and hard about the details of your packaging.

 

Your marketing techniques worked. You pulled off a...


The influence of Amazon, Mars Drinks’ redesign, Walmart’s new sustainable packaging initiative and more headlined this past month’s best-read packaging stories.

 

You’ll find no tricks in our compilation as we treat you to the Top 5...


The packaging design for Boulder Clean Natural Liquid Laundry Detergent Packs shines a spotlight on child safety, using a stand-up pouch with a zipper closure that little hands can’t open.

Boulder Clean, a 1908 Brands company, worked with...


The importance of packaging to any brand is well-known, but unfortunately, that doesn’t always prevent million dollar mistakes with primary and secondary units. To avoid these costly packaging missteps, it’s critical for brands to know what...


With marijuana becoming a legal recreational product in a growing number of states, cannabis-product providers are taking a hard look at their packaging design. For Denver-based ebbu, which makes and sells cannabis products within Colorado, that...


What made the cut as the top-read articles of September? Dominated by food packaging, our shortlist includes product introductions by Libby’s and Busch brands with coverage of innovations in pouches, bags, cans plus one fast-moving trends piece....


Cocktail shelves are more crowded every day, with new products continually entering the fray. Brand owner Yumix aims to cut through the noise with stand-out, two-part packaging designed to grab and engage consumers.

Specially engineered for...


Libby’s Fruits and Vegetables has peddled canned foods since the 1800s. Now, the company has jumped into a new packaging format for vegetables in flexible, heat-and-serve pouches.

The microwavable, shelf-stable pouches are designed to be a...


What’s been popular in packaging this past month? We reveal the Top 5 posts of August that include drones, marijuana, food and beverage packaging, beach reading, beer and fishing.

Congratulations, we have all made it through the “dog days of...


Millennials and their packaging preferences deserve attention because they command a sizable share of today’s market, especially for consumer packaged goods, and will dominate for some time to come. But what shifts in packaging design and...


At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them. In August 2016, the company introduced sustainable packaging drawn straight from the food...


Chameleon Cold-Brew coffee’s dramatic mosaic-themed redesign relies on new metallized labels to add shelf impact and position the brand for wider distribution.

 

Chameleons, like packaging, can change their look as appropriate, so it’s...


Redesigned packaging from Kashi Co., Solana Beach, CA, reinvents its logo and branding from the roots up including the use of editorial-style personal profile stories found on all packaging. The fresh elements and cleaner look better reflects the...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...

Wednesday, February 1, 2017 to Thursday, February 2, 2017

At Pharmapack Europe 2017, find hundreds of packaging solutions and drug delivery technology suppliers that serve the pharmaceutical, biopharmaceutical and veterinary markets.

Tuesday, February 7, 2017 to Thursday, February 9, 2017

At WestPack 2017, find new technologies to help accelerate your packaging projects. WestPack is one of five co-located events comprising North America's largest annual manufacturing event.

Tuesday, February 7, 2017 to Thursday, February 9, 2017

At MD&M West 2017, connect to the inspiration, partnerships and technologies that drive innovation in medical device packaging. Join us at the world’s largest medtech manufacturing event.

Tuesday, February 7, 2017 to Thursday, February 9, 2017

At ATX West 2017, immerse yourself in a face-to-face environment with top automation experts and education geared toward maximizing productivity and profitability in any industry, including packaging.

Tuesday, February 14, 2017 to Wednesday, February 15, 2017

eCommerce Expo 2017 Tokyo showcases the latest products and technologies for ecommerce, including packaging, fulfillment and delivery.

Wednesday, April 19, 2017 to Friday, April 21, 2017

CPhI Japan 2017 gathers more than 19,000 pharma professionals together for a host of events that cover all aspects of the pharmaceutical supply chain, including packaging. Co-located with InnoPack.

Wednesday, May 3, 2017 to Thursday, May 4, 2017

BIOMEDevice is New England’s source for every aspect of medical device design and development, including packaging solutions. Find the materials, technologies, ideas, equipment and suppliers you need.

Tuesday, May 16, 2017 to Thursday, May 18, 2017

Toronto Powder & Bulk Solids 2017 puts you face-to-face with North America’s leading suppliers displaying hundreds of solutions, including packaging, to help accelerate product-to-market.

Tuesday, May 16, 2017 to Thursday, May 18, 2017

At PackEx Toronto, benefit from hands-on access to the newest packaging and processing technologies, equipment and materials.

Tuesday, May 16, 2017 to Thursday, May 18, 2017

At ATX Canada 2017, be inspired by the latest technologies and insights applicable to packaging operation, including robotics, motion control, vision, rapid prototyping, software and more.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

At ATX East 2017, meet with top automation experts and see solutions geared toward maximizing your packaging productivity and profitability.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

Quality drives productivity and productivity drives revenues. For critical packaging functions, Quality Expo 2017 brings focus to technology, equipment, materials and services that support quality.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

EastPack 2017 packages up new technologies and solutions from hundreds of suppliers. Plus, gain insights from the free presentations at Center Stage, Tech Theater and during the Innovation Tours.

Tuesday, June 13, 2017 to Thursday, June 15, 2017

For more than 30 years, MD&M East has been the trusted resource for every aspect of medical device development, including packaging, to take your product from concept to commercialization.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

At MinnPack 2017, experience the newest packaging technologies and equipment first-hand, meet suppliers one-on-one and compare solutions side-by-side.