Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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So much information is being delivered to consumers nowadays that you only have seconds to get their attention.


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Price Chopper/Market 32’s PICS soda line packaging redesign for cans and more exemplifies how a private-label grocery brand can prosper amidst the online ecommerce juggernaut.

 


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A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 


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The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life u


Article

At the mid-point of the year, three top packaging issues emerge and converge: sustainability, ecommerce and packaging design trends.


Article

A revitalization of the iconic brand balances the past with the present to preserve what matters while making the packaging relevant to today’s consumers.

 


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The Hershey Co. knows a thing or two about food packaging, and its new promotional packaging design for Ice Breakers mints shows the company is also savvy about an important demographic: Millennials.


Article

As we head into the summer months, let's take a look at some of the hottest packaging trends and technologies based on the most popular articles on PackagingDigest.com in May 2017:


Article

Your product’s story will have to be told simply and immediately through the packaging design to connect with today’s mobile-savvy consumer.

 


Article

Think candy sells itself? Think again. Like any highly competitive and crowded retail category, candy leverages packaging to entice the eyes and get the grab.


Company

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Vital Farms’ atypical egg carton design shakes up the dairy category while raising consumer engagement through packaging-enabled Augmented Reality.

 


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The packaging design for Toast cannabis cigarettes is sophisticated and upscale, positioning Toast as a luxury lifestyle brand for adults who smoke marijuana socially, the way cocktail-party guests sip mojitos.


Article

A common fallacy in the packaging sector is that real innovation—that is, innovation designed to deliver transformational packaging solutions—should be built around consumer insights.


Article

When it comes to testing new packaging concepts or designs, the highest quality research and the most actionable insights must start with a good test.


So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in...


Price Chopper/Market 32’s PICS soda line packaging redesign for cans and more exemplifies how a private-label grocery brand can prosper amidst the online ecommerce juggernaut.

 

It was during UBM’s Advanced Design & Manufacturing...


A look at real-world opportunities using augmented and virtually reality technology for packaging, consumer engagement and more.

 

It was in Toronto in May where I moderated a well-attended panel discussion on augmented and virtual...


The top winners in this year’s Institute of Packaging Professionals (IoPP) AmeriStar Package Awards Competition showed the rest of us how it’s done, combining innovation with practicality and design creativity with real-life usability.

The...


At the mid-point of the year, three top packaging issues emerge and converge: sustainability, ecommerce and packaging design trends.

This is based on the top five articles of the year so far, based on total number of article page views on...


A revitalization of the iconic brand balances the past with the present to preserve what matters while making the packaging relevant to today’s consumers.

 

Any way you slice, dice or shred it, a redesign for an iconic brand in the...


The Hershey Co. knows a thing or two about food packaging, and its new promotional packaging design for Ice Breakers mints shows the company is also savvy about an important demographic: Millennials.

To appeal to these consumers, Hershey...


As we head into the summer months, let's take a look at some of the hottest packaging trends and technologies based on the most popular articles on PackagingDigest.com in May 2017:

#5: Comprehensive trends in beauty packaging

#4: 5 new...


Your product’s story will have to be told simply and immediately through the packaging design to connect with today’s mobile-savvy consumer.

 

One of Packaging Digest’s “evergreen” features that continues to collect solid...


Think candy sells itself? Think again. Like any highly competitive and crowded retail category, candy leverages packaging to entice the eyes and get the grab.

The recent 2017 Sweets and Snacks Expo showcased packaging innovations, new...


Vital Farms’ atypical egg carton design shakes up the dairy category while raising consumer engagement through packaging-enabled Augmented Reality.

 

With consumers having an ever-stronger voice, packaging is increasingly at the...


The packaging design for Toast cannabis cigarettes is sophisticated and upscale, positioning Toast as a luxury lifestyle brand for adults who smoke marijuana socially, the way cocktail-party guests sip mojitos.

...


A common fallacy in the packaging sector is that real innovation—that is, innovation designed to deliver transformational packaging solutions—should be built around consumer insights.

In reality, successful...


When it comes to testing new packaging concepts or designs, the highest quality research and the most actionable insights must start with a good test. Over the years, we have found that the most successful projects keep a few simple things in mind...


Enhanced flexible packaging, new decorating ideas, digital printing improvements and more await visitors to the largest packaging trade show in the world: interpack.

Every three years, the global packaging community is treated to a buffet of...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Since its beginnings in 1986, the company has earned a solid experience which benefits to all its partners. This professional experience, combined with the concern of providing a quality service to its clients, has allowed AT Packaging...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


1 - Sales of Sanitary Processing Equipment and System Integration.

2 - Flexible Packing including material handling.

3 - Service & Spare Parts for most major brands of related industry equipment.

Our team is dedicated to...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


From our 125,000-square-foot facility in Menasha, Wisconsin, we create laminated paperboard solutions used in a wide variety of functional performance and packaging applications.

As part of the ...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


We have been certified by ISO9001 QMS and ISO14001-2004 EMS in 2005. We have 12,000 square meters of standard factory buildings. 6 color ROLAND offset UV printing machine, 4 color printing machine and 2 color printing machine are available in our...

Wednesday, November 8, 2017 to Thursday, November 9, 2017

At MinnPack 2017, experience the newest packaging technologies and equipment first-hand, meet suppliers one-on-one and compare solutions side-by-side. 

Tuesday, November 7, 2017 to Wednesday, November 8, 2017

Attend MD&M Minneapolis 2017 and find everything you need to design and develop the next generation of medical devices and equipment, including packaging solutions.

Wednesday, November 8, 2017 to Thursday, November 9, 2017

ATX Minneapolis 2017 gives you direct access to knowledgeable suppliers, the latest technologies and networking opportunities. Plus it has access to five other related manufacturing events.