Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


Article

Our Top 5 recap of the most popular packaging news from the month of July chronicles innovations from brand owners PepsiCo, Wrigley, Nestlé Pet Care and Campbell Soup—and that’s only two of the Top 5 articles of the month.


Article

As we enter the dog days of summer, kids and kidults alike try to cram as much fun into what time they have left to enjoy the season. Like taking in a cool movie when the temps heat up.


Article

7Up, U by Kotex and Barbasol use promotional packaging this summer to help make consumers feel like they are getting something special and unique—because they are.

 


Article

Food packaging continues to target the needs of on-the-go consumers with features that provide not only spillproof portability but also mess-free dispensing.


Article

Choosing a food packaging film today is a complicated process, even for seasoned converting and packaging design professionals.


Article

Esko’s Studio suite that centers on packaging design projects for boxes, flexible packaging, labels and shrink sleeves offers up some fresh improvements that push the capability of tools used for packaging design.

 


Article

Can you spot what’s wrong with the back of this carton? It’s an example of a failure or blooper that, however rare, does occur in an imperfect world and in packaging.


Article

Beverage packaging examples are clear winners for our innovation-thirsty audience, as our No.1 and No.2 articles of the year showcase high-impact designs for beer, wine, spirits and other non-alcohol drinks.


Article

In recent years, a new concept has presented exciting alternatives in the world of beauty packaging: crowdsourcing.


Article

When you understand what drives most Millennials, you can design packages that reflect their values and gain their business.


Article

The results of a recent survey from Dotcom Distribution reveal how ecommerce delivery packaging can shape brand perception and transform consumers into social media brand ambassadors.


Article

With retail-ready and ecommerce packaging continuing to grow rapidly in the United States, high-quality graphics on corrugated packaging will be vital in capturing consumers’ attention on shelf and elevating their at-home open


Article

Like the weather, things also heated up this past month with reader interest in the packaging articles posted at PackagingDigest.com.


Article

Campbell Soup’s Tracy Malkowski, senior global design manager, discusses how she keeps atop consumers’ preferences in packaging and design in today’s market.

 


Company

With over 25 years' experience, we have gained a distinct leadership position and are known in the industry as workplace safety problem solvers.


Our Top 5 recap of the most popular packaging news from the month of July chronicles innovations from brand owners PepsiCo, Wrigley, Nestlé Pet Care and Campbell Soup—and that’s only two of the Top 5 articles of the month.

 

We report...


As we enter the dog days of summer, kids and kidults alike try to cram as much fun into what time they have left to enjoy the season. Like taking in a cool movie when the temps heat up.

Tapping into the marketing magic of blockbuster movies...


7Up, U by Kotex and Barbasol use promotional packaging this summer to help make consumers feel like they are getting something special and unique—because they are.

 

People are willing to go to great lengths to attract our attention—...


Food packaging continues to target the needs of on-the-go consumers with features that provide not only spillproof portability but also mess-free dispensing. The packaging design for Nestlé’s Coffee-mate 2GO concentrated coffee creamer is a prime...


Choosing a food packaging film today is a complicated process, even for seasoned converting and packaging design professionals. A newcomer to the field or a packaging student, who might be inclined to seek insight from a search engine, would be...


Esko’s Studio suite that centers on packaging design projects for boxes, flexible packaging, labels and shrink sleeves offers up some fresh improvements that push the capability of tools used for packaging design.

 

While perusing some...


Can you spot what’s wrong with the back of this carton? It’s an example of a failure or blooper that, however rare, does occur in an imperfect world and in packaging.

I’d come across the above cartoned  package of branded, imported spring...


Beverage packaging examples are clear winners for our innovation-thirsty audience, as our No.1 and No.2 articles of the year showcase high-impact designs for beer, wine, spirits and other non-alcohol drinks. Two other articles about trends and...


In recent years, a new concept has presented exciting alternatives in the world of beauty packaging: crowdsourcing. The result has been a boon for the industry, inviting innovative designs, new ideas and a diversity of voices to contribute to the...


When you understand what drives most Millennials, you can design packages that reflect their values and gain their business.

Mackenzie King, director of design research and insight translation, Lextant, took us inside the psyche of the...


The results of a recent survey from Dotcom Distribution reveal how ecommerce delivery packaging can shape brand perception and transform consumers into social media brand ambassadors. Packaging design plays a key role in that transformation, with...


With retail-ready and ecommerce packaging continuing to grow rapidly in the United States, high-quality graphics on corrugated packaging will be vital in capturing consumers’ attention on shelf and elevating their at-home opening experience.

...

Like the weather, things also heated up this past month with reader interest in the packaging articles posted at PackagingDigest.com. Our top stories selected by our audience based on website metrics ran the gamut from tradeshow visits that...


Campbell Soup’s Tracy Malkowski, senior global design manager, discusses how she keeps atop consumers’ preferences in packaging and design in today’s market.

 

Malkowski was a keynote speaker on Wednesday morning, July 8, at ...


Innovative packaging designs for PepsiCo, Wrigley and Nestle Purina PetCare garnered the three top AmeriStar awards from the Institute of Packaging Professionals (IoPP): Best of Show, Design Excellence and Sustainable Packaging awards,...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Drug and Cosmetic Packaging is a recognized leader in the distribution of packaging containers to companies in the cosmetic, personal care, household chemical, and any other industry that is using wholesale containers. We specialize in selling...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Nest Filler is a dynamic product packaging manufacturer and distributor dedicated to meeting the needs of  the cosmetic, skin care and personal health care industries.

When Nest-Filler was established, it quickly gained a formidable...


Nubiz Plastic has made a lot of efforts to ensure that the high quality products are supplied to our customers.  As the result, Nubiz Plastic has successfully built up a broad customer base including multinational and local companies from...


It was their foresight that together the synergy of their innovative products could make a profound impact in the Sustainable Packaging Revolution.

PACT's one of a kind Green product lines empower organizations to easily implement Green...


With over 25 years' experience, we have gained a distinct leadership position and are known in the industry as workplace safety problem solvers. Our Material Handling Specialists will work with you to develop systems that increase performance and...


FANGDA, established in 1995, is the first producer of pressure sensitive packing list envelopes in China, and today we have been the leading manufacturer and exporter of this product in Asia-Pacific region.

FANGDA is a professional producer...


In 1990, Sierra Packaging Solutions was established to provide a wide variety of packaging options and supplies to the growers, packers, and shippers of fresh fruit in the central valley. Clyde Ulrich, the owner of Sierra Packaging Solutions, had...


We have extensive experience in clean room designs and aggressive wash down areas. Also, there are many examples of painted steel and aluminum products that we’ve designed for the general manufacturing, military, transportation, OEM machinery and...


Talents packing international Limited is located at Guangzhou China. We specialize in designing and producing foaming pump, lotion pump, spraying pump and bottles. It‘s a modern factory covering more 10,000 square meters area. Our company...


For more than half a century, the name Hong Kong Zhi Hua Group has been associated with leadership and innovation. From our roots as a manufacturer and supplier of high quality plastics in the toy industry, we have branched out into the fields of...


WWGR Inc “Serving Scientists Worldwide” through its global network of distributors, OEM’s and diagnostic companies in such markets as Pharmaceutical R&D, Petrol-Chemical, Biotech, Environmental, Food & Fragrance,...


xpedx® is Packaging Expertise® – delivering innovative, customized solutions that organize, protect and enhance the value of your business. We distribute packaging products and services to improve operational efficiency, reduce costs, and grow...

Wednesday, October 7, 2015 to Thursday, October 8, 2015

Philadelphia hosts the region's new annual packaging event, boosted by medical and other manufacturing-related co-located shows.

Tuesday, October 13, 2015 to Wednesday, October 14, 2015

Join the hoorah in Houston, as TexasPack 2015 brings you the latest in packaging products from top suppliers. Plus, the new 2-hour Learning Labs explore hot topics like 3D printing, quality in packaging and more.

Wednesday, November 4, 2015 to Thursday, November 5, 2015

Your local midwest packaging event brings live demonstrations of the latest equipment, design ideas and expert speakers on hot topics such as 3D printing, design ideation and innovation, supplier quality and more.

Wednesday, November 18, 2015 to Thursday, November 19, 2015

Orlando, FL, is your best destination for packaging machinery, materials and services solutions. The SouthPack 2015 event assembles exhibits showing the latest products along with new 2-hour Learning Labs to feed your educational hunger.