Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Libby’s Fruits and Vegetables has peddled canned foods since the 1800s. Now, the company has jumped into a new packaging format for vegetables in flexible, heat-and-serve pouches.


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What’s been popular in packaging this past month? We reveal the Top 5 posts of August that include drones, marijuana, food and beverage packaging, beach reading, beer and fishing.


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Millennials and their packaging preferences deserve attention because they command a sizable share of today’s market, especially for consumer packaged goods, and will dominate for some time to come.


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At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them.


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Chameleon Cold-Brew coffee’s dramatic mosaic-themed redesign relies on new metallized labels to add shelf impact and position the brand for wider distribution.

 


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Experience in the conceptualization and execution of creative packaging solutions. Graphic and structural design deliverables including custom dielines and print-ready files. Emphasis on clean layouts and custom typography.


Company

We also have our HDPE film interlayer StabuFilm®, our honeycomb range of products and capabilities with StabuComb®.


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Redesigned packaging from Kashi Co., Solana Beach, CA, reinvents its logo and branding from the roots up including the use of editorial-style personal profile stories found on all packaging.


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Packaging for fruit cups, coded beer labels, store-brand designs, piscine sweepstake cans and 6 Most Valuable Packages topped July's list of the hottest reads at PackagingDigest.com.

 


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Super-premium tequila Casa Noble recently refreshed its beverage packaging (both the cartons and bottles) to better reflect its hand-crafted quality and rich heritage.


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A Seattle-based company specializing in packaged marijuana products distinguishes with a unique packaging design.


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A few years ago, in I piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S.


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Two key principles guide brand owners in pursuit of “premium” appeal. The first is that packaging change is inevitable, constant and must be anticipated to ensure success.


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A lot of ecommerce site owners believe the products they are selling are the most crucial aspect of their business. It may be part of the reason they don’t give much thought to the packaging design.


Libby’s Fruits and Vegetables has peddled canned foods since the 1800s. Now, the company has jumped into a new packaging format for vegetables in flexible, heat-and-serve pouches.

The microwavable, shelf-stable pouches are designed to be a...


What’s been popular in packaging this past month? We reveal the Top 5 posts of August that include drones, marijuana, food and beverage packaging, beach reading, beer and fishing.

Congratulations, we have all made it through the “dog days of...


Millennials and their packaging preferences deserve attention because they command a sizable share of today’s market, especially for consumer packaged goods, and will dominate for some time to come. But what shifts in packaging design and...


At Honest Marijuana Co., environmental responsibility shapes not only the cultivation of numerous strains of cannabis but also how the company packages them. In August 2016, the company introduced sustainable packaging drawn straight from the food...


Chameleon Cold-Brew coffee’s dramatic mosaic-themed redesign relies on new metallized labels to add shelf impact and position the brand for wider distribution.

 

Chameleons, like packaging, can change their look as appropriate, so it’s...


Redesigned packaging from Kashi Co., Solana Beach, CA, reinvents its logo and branding from the roots up including the use of editorial-style personal profile stories found on all packaging. The fresh elements and cleaner look better reflects the...


Packaging for fruit cups, coded beer labels, store-brand designs, piscine sweepstake cans and 6 Most Valuable Packages topped July's list of the hottest reads at PackagingDigest.com.

 

“Beach reads” describes escapist summertime books...


Super-premium tequila Casa Noble recently refreshed its beverage packaging (both the cartons and bottles) to better reflect its hand-crafted quality and rich heritage.

The tequila is housed in glass bottles with a hand-blown feel (bubbles...


A Seattle-based company specializing in packaged marijuana products distinguishes with a unique packaging design. Potshotz (produced by Prohibition Gold) are single-serve, 1-g stick packs of neutral-tasting, quick-dissolving powder, housed in a...


A few years ago, in I piece I wrote about home delivery, I mentioned my childhood in North Wales where I made a bit of money delivering newspapers door to door. In fact, pre-Millennial U.S. children shared a similar rite of passage. Although we’ve...


Two key principles guide brand owners in pursuit of “premium” appeal. The first is that packaging change is inevitable, constant and must be anticipated to ensure success. The second is the promise of premium packaging: that a product presentation...


A lot of ecommerce site owners believe the products they are selling are the most crucial aspect of their business. It may be part of the reason they don’t give much thought to the packaging design. But is it really the truth? Is that what...


Mylanta has always been known for its teal bottle. So when Gigi Leporati was charged with modernizing the brand, she wanted the new bottle to be reminiscent of the legacy package. She didn’t, however, want Mylanta to be known as “yesterday’s brand...


An innovative child-resistant packaging design for prenatal vitamins is protecting children from ingesting the iron-containing products while at the same time making it easier for expectant mothers to stay on schedule with their vitamins. The new...


What packaging developments and insights riveted packaging professionals’ attention through the first half of 2016? Persistent trends, fabulous flexpacks, exciting sustainable materials, some fishy cans, a well-read foursome and a little self-...


Founded in 2012, A-C-T is quickly becoming a leader in the distributiion and supply of Elastomeric and Polyethylene Sponge materials to fabricators, OEM's and distributors in North America. We offer extensive knowledge of materials and...


Advantage Line Global is a full-service packaging manufacturer that provides innovative design, contract packaging and logistics solutions for food & beverage and consumer product companies in North America.

With our BB/3 machines...


We are known for our advanced press and after-press facility which provides a wide range of printing techniques for all your packaging and branding needs. We offer printing services for various packaging products includes carton boxes, corrugated...


Al-Ahram group of Commerce and Industry and one of the outstanding companies and the industry leader in sacks and sacks Bmanlv Onuaha and sizes, and innovation for packaging...


ALLIEDFLEX® blends flexible packaging innovation with world class packaging machinery solutions. Our unique consultative sales approach addresses both marketing and manufacturing objectives, streamlining the process of change from...


Apollo is the first company in Korea to manufacture trigger sprayers using its own technology and been widely recognized for its superior designs in trigger sprayer and dispenser pump fields, agricultural sprayers, perfumery/mist pumps, detergent...


Our range of products includes pouches, overwraps, twist film, and lidding. We pride ourselves as being one of the few converters who can accommodate unusual packaging requests as well as successfully utilizing water-based inks for gravure...


Designed to the highest standards of machine performance, all Belco machines are backed by a service and repair network -- part of our "problem solver" philosophy.

As part of the continuing commitment to customer service, Belco can design...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


Based out of the United States and China, we are uniquely situated to provide a timely and prompt response to your needs. We have the experience, capacity and craftsmanship to create thoughtful gift giving for every occasion at an excellent price...


Founded in Taiwan in 1992, we specialize in developing and manufacturing of hologram technology.  Increased demand for our high quality products let us to expand further in production and technology,  establishing a factory and R&D in Shanghai...


Inland, a leader in advanced packaging technology, has experienced an impressive 70-year transformation from local supplier to global partner. Long known as the premier label printer for the big beer brands—and the entire craft brewing industry—...


Our current line of modernly designed, ergonomically shaped standard components and our most recently developed patented products will bring your equipment a 21st century look, function and feel.

We offer...


In the year 2000 Keenpack Industrial Limited was founded with a mission to provide customers with innovative packaging solutions manufactured to European quality standards.

With over 300 full time employees located in our factory in...

Tuesday, November 15, 2016 to Thursday, November 17, 2016

NEW! The Advanced Manufacturing Expo & Conference engages key decision makers within packaging, processing and manufacturing.

Wednesday, November 30, 2016 to Thursday, December 1, 2016

At PackEx Montréal, test drive the latest packaging products. Attend free technology presentations, conveniently located on the show floor.

Tuesday, May 16, 2017 to Wednesday, May 17, 2017

At PackEx Toronto, benefit from hands-on access to the newest packaging and processing technologies, equipment and materials.