Packaging Design

The IoPP Fundamentals of Packaging Professionals, Third Edition outlines that package design is composed of two separate components - structural and graphical. Prior to designing the package, attention should be focused on the product itself by anticipating end user wants and needs. The structural component entails the technical and physical requirements of the package. The graphic component involves the physical features and characteristics that attract the consumer into making a purchasing decision.

Certified packaging professional John Henry states that packages should be designed or selected with the machinery in mind and that design is driven by the market and ultimately the individual consumer. The end user is king and the package must be designed primarily to please them. However, along with pleasing customers, designers should consider the costs of running the package. They should minimize these costs when possible and that can only be done if the costs of operation and the benefits of the design are known. [From the "Packaging Machinery Handbook" [www.packmachbook.com] by John R. Henry, CPP.]

Content Tabs


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Small packages deliver big value for food, beverage, healthcare and personal-care products.

 


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Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more.

 


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With the Final Four of NCAA basketball just ended Monday night, we present our Final Five of March's most popular articles.


Company

In 1990, Sierra Packaging Solutions was established to provide a wide variety of packaging options and supplies to the growers, packers, and shippers of fresh fruit in the central valley.


Article

How do you deliver “spa” quality personal care products to consumers on a budget? Leverage the packaging, of course.


Article

Ludlows Cocktail Co. is out to re-invent the Jell-O shot, that food-alcohol hybrid that many drinkers leave behind when they graduate from college.


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Billed as one way to alleviating wrap rage, PopPack creates an air bubble in the seal of a flexible or semi-rigid package.


Article

Spring is on the way and with it, fresh melon.


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Everyone agrees that the visual element of packaging design influences consumers. But what about the tactile component? Does a package’s texture influence consumers’ purchasing decisions?


Company

WWGR Inc “Serving Scientists Worldwide” through its global network of distributors, OEM’s and diagnostic companies in such markets as Pharmaceutical R&D, Petrol-Chemical, Biotech, Environmental, F


Article

Product and packaging design coordinate seamlessly in the packaging design for cups of Stonyfield’s new tri-layer organic yogurt.


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The most popular articles at PD.com this past month involved Shark Tanks, pizza boxes, shave gel, biofoods, fancy cartons and a new kind of sustainable package.

 


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Kimberly-Clark has teamed up with veteran fashion designer Betsey Johnson to turn personal care packaging into a style statement, both at home and on the go.


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Gillette is taking personal care packaging in a new direction, with a plastic rigid container for shave gel that addresses several irritants men deal with when shaving.


Article

In the past, retailers have treated shipping cases as an afterthought. Over the past several years, that has started to change as packaging has been elevated past the plain poly bag or brown box.


Small packages deliver big value for food, beverage, healthcare and personal-care products.

 

Single-serve and miniaturized packaging is hot and getting hotter, for food and beverage as well as health and beauty products. Consumer...


Brands need to explore new packaging strategies in the era of online delivery to keep consumers coming back for more.

 

Packaging offers a way to establish brand identity and create personalized consumer experiences. But in the era of...


With the Final Four of NCAA basketball just ended Monday night, we present our Final Five of March's most popular articles. Making the cut was a sustainable jug, a reclosure partnership involving a major brand owner, a dairy company that got...


How do you deliver “spa” quality personal care products to consumers on a budget? Leverage the packaging, of course.

That’s the strategy of Advanced Beauty, purported to be one of the fastest growing health and beauty companies in the U.S....


Ludlows Cocktail Co. is out to re-invent the Jell-O shot, that food-alcohol hybrid that many drinkers leave behind when they graduate from college. The company’s silver bullet is Ludlows Jelly Shots, a sophisticated, artisanal product line with a...


Billed as one way to alleviating wrap rage, PopPack creates an air bubble in the seal of a flexible or semi-rigid package. Popping the bubble ruptures the seal, separating the layers, so users of any age and dexterity can then easily and quickly...


Spring is on the way and with it, fresh melon. To stand out in the produce department this spring, Giumarra Nogales has created a packaging design for Nature’s Partner brand watermelon that...


Everyone agrees that the visual element of packaging design influences consumers. But what about the tactile component? Does a package’s texture influence consumers’ purchasing decisions?

Results from a recent study indicate that fingertip...


Product and packaging design coordinate seamlessly in the packaging design for cups of Stonyfield’s new tri-layer organic yogurt.

"Everything about Oh My Yog! – from its name to  its colorfully striped packaging – reflects the experience you...


The most popular articles at PD.com this past month involved Shark Tanks, pizza boxes, shave gel, biofoods, fancy cartons and a new kind of sustainable package.

 

Interest in packaging heated up during the month of February with a...


Kimberly-Clark has teamed up with veteran fashion designer Betsey Johnson to turn personal care packaging into a style statement, both at home and on the go. The designer worked her magic to create fun,...


Gillette is taking personal care packaging in a new direction, with a plastic rigid container for shave gel that addresses several irritants men deal with when shaving. The packaging design for Gillette’s Fusion ProGlide Sensitive 2-in-1 Shave Gel...


In the past, retailers have treated shipping cases as an afterthought. Over the past several years, that has started to change as packaging has been elevated past the plain poly bag or brown box.

More brands are putting greater emphasis on...


This week at Pack Expo East, David Macfie of Cimquest provided an overview and update of 3D printing technology, citing companies including The Dial Corp. and Silgan Plastics that were using it for packaging.

“By noon today, everyone in this...


China packaging is a national owned group company established in 1972 and owning many manufacturers supplying various packaging pruducts. China Packaging is one of the leading company in Chinese packaging export business providing packaging...


FANGDA, established in 1995, is the first producer of pressure sensitive packing list envelopes in China, and today we have been the leading manufacturer and exporter of this product in Asia-Pacific region.

FANGDA is a professional producer...


In 1990, Sierra Packaging Solutions was established to provide a wide variety of packaging options and supplies to the growers, packers, and shippers of fresh fruit in the central valley. Clyde Ulrich, the owner of Sierra Packaging Solutions, had...


We have extensive experience in clean room designs and aggressive wash down areas. Also, there are many examples of painted steel and aluminum products that we’ve designed for the general manufacturing, military, transportation, OEM machinery and...


WWGR Inc “Serving Scientists Worldwide” through its global network of distributors, OEM’s and diagnostic companies in such markets as Pharmaceutical R&D, Petrol-Chemical, Biotech, Environmental, Food & Fragrance,...


xpedx® is Packaging Expertise® – delivering innovative, customized solutions that organize, protect and enhance the value of your business. We distribute packaging products and services to improve operational efficiency, reduce costs, and grow...


Appleton Mfg. Division is a fully integrated engineering, design, sales, service and manufacturing firm producing custom and semi-custom material handling solutions and remains committed to its heritage of innovation and customer service. This...


Berkley International Packaging (BIP) is an innovative provider of total packaging solutions and a domestic manufacturer of precision molded fiber, helping leading manufacturers to effectively and sustainably address their packaging, point-or-...


CIDEAS is a leading full-service, 3D printing and Additive Manufacturing center, offering custom rapid prototyping and manufacturing solutions to thousands of engineers and product developers worldwide, since 1998.

Utilizing over 24 large...


Cincinnati Printers is one of the country’s leading full-service commercial and packaging printers. Our experienced staff and state-of-the-art equipment enable us to provide the best possible services and products to our customers.


Our...


We welcome the opportunity to work closely with you and build the the highest quality pharmaceutical and healthcare machinery systems for your requirements. As a vertically integrated company, we are in a unique position to provide a high standard...


Impact Mfg. Manufactures Packaging Materials and also is a full service contract packager. RF sealing, Pallet Display Assembly, Blister Sealing, Re Work, Sortation, Shrink Wrapping, Clamshell Sealing are all part of our offering. We can offer...

LPK

We are LPK, the world’s largest employee-owned brand design agency. Our international portfolio of leading brands attracts some of the world’s best and brightest creative minds. With our independence comes a vibrant creative culture, recognized by...


The success of PakSouth centers around the fundamental principle of providing solutions to packaging problems. Innovations in packaging materials and packaging equipment continue to provide outstanding opportunities to reduce your overall...

Tuesday, June 9, 2015 to Thursday, June 11, 2015

EastPack serves up packaging solutions for various markets located on or near the east coast of the U.S., from new automation technologies on packaging machines to the latest structures and designs.

Tuesday, June 9, 2015 to Thursday, June 11, 2015

The health and beauty aids markets get down to business at the HBA Global pavilion at the EastPack show. Solutions include new formulations and their raw ingredients, contract...

Tuesday, June 9, 2015 to Wednesday, June 10, 2015

Experience a worldclass conference program along with the U.S. debut of the Innovation Gallery, which will showcase the latest innovations in pharmaceutical packaging and delivery systems.

Tuesday, June 16, 2015 to Thursday, June 18, 2015

Canada's leading showcase of packaging solutions combines an active Resource Hall of exhibits with a dynamic conference program to deliver the kind of necessary connections to move your packaging projects forward.

Tuesday, July 7, 2015 to Wednesday, July 8, 2015

Thought leaders and disruptive thinkers made last year's Global Food & Beverage Packaging Summit a blockbuster event. This year, we're upping the game with a program that looks ahead to tomorrow's challenges and directs you to viable solutions...

Wednesday, October 7, 2015 to Thursday, October 8, 2015

Philadelphia hosts the region's new annual packaging event, boosted by medical and other manufacturing-related co-located shows.

Tuesday, October 13, 2015 to Wednesday, October 14, 2015

Join the hoorah in Houston, as TexasPack 2015 brings you the latest in packaging products from top suppliers. Plus, the new 2-hour Learning Labs explore hot topics like 3D printing, quality in packaging and more.

Wednesday, November 4, 2015 to Thursday, November 5, 2015

Your local midwest packaging event brings live demonstrations of the latest equipment, design ideas and expert speakers on hot topics such as 3D printing, design ideation and innovation, supplier quality and more.

Wednesday, November 18, 2015 to Thursday, November 19, 2015

Orlando, FL, is your best destination for packaging machinery, materials and services solutions. The SouthPack 2015 event assembles exhibits showing the latest products along with new 2-hour Learning Labs to feed your educational hunger.