The new Bud Light “Cool Twist” reclosable aluminum bottle is based on Alcoa’s patented bottle technology, uses Alcoa’s aluminum bottle sheet and carries the Alcoa logo on the package. The Alcoa technology licensed by Anheuser-Busch for the Bud Light “Cool Twist” bottle is built on years of expertise in creating innovative packaging. Alcoa provided product support to the Anheuser-Busch Innovations team, from package design through the launch of the new bottle.
“Using our innovation, technology and full product support, Alcoa consistently partners with customers to help them bring differentiated products to the market,” says Andrey Donets, president of Alcoa Global Packaging.
“We partnered with Alcoa to leverage their insights and skill to develop a package that combined both form and function, and we achieved that with the ‘Cool Twist’ bottle,” says Pat McGauley, vice president, Innovations, Anheuser-Busch. “Not only does the ‘Cool Twist’ bottle have a sleek, innovative design, but it feels colder.”
Alcoa’s Global Packaging group offers a suite of unique and proprietary packaging technologies, allowing beer and beverage companies to bring their brands’ to life in new and unique ways. These innovations enhance brands’ existing capabilities and result in cost-effective and efficient manufacturing solutions that are fully compatible with existing production lines.
“Alcoa’s proven history of packaging innovation spans from the introduction of the first pop-top tab on an aluminum can to this unique new aluminum bottle for Bud Light,” says Dr. Raymond Kilmer, Alcoa Executive Vice President and Chief Technology Officer. “Collaborating with Anheuser Busch to create and deliver a cool, recyclable bottle that generates excitement for their consumers is what Alcoa innovation is all about.”
Click here to view Bud Light’s ad for the new “Cool Twist” reclosable aluminum bottle.
Edited and posted by Rick Lingle, Technical Editor