Lipton's tea gives energy boost as clocks 'fall back'

By Kari Embree in Beverage Packaging on November 05, 2013


Lipton's Natural Energy Tea



As clocks turn back and days get shorter, America's best-selling tea brand introduces Lipton Natural Energy Tea, a bold black tea with just the right amount of natural caffeine for a boost to help you make the most of every day. 

Unlock the natural energy 

Each 8 fl. oz. cup of Lipton Natural Energy naturally contains 75 mg of caffeine and 20 mg of L- theanine, an amino acid found almost exclusively in tea. 

"Energy naturally drops throughout the day, but studies have shown that drinking tea on a regular basis helps people feel more alert, energized and attentive," says Melissa Weingarten, brand director, Lipton North America. "While days are getting shorter, the naturally energizing effect of Lipton Natural Energy helps people feel great and embrace the possibilities each new day presents."

So much energy we had to wrap it up! 

Lipton is also unveiling new packaging featuring a unique "Stay Fresh Pack." The 40ct pack includes two rows of tea bags wrapped in gold foil to provide improved freshness. The gold foil is visible through a cut-out on the front of pack - delivering a premium product experience for consumers. 

The suggested retail price of Lipton® Natural Energy is $4.29 per pack of 40 tea bags. 

Lipton® Natural Energy is 100 percent Rainforest Alliance Certified.


For more information about Lipton Natural Energy Tea, visit or join the conversation on the following social channels:

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Source: Unilever




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