Packaging Digest Blogs
The problem with the popularity of pouches
TerraCycle’s food packaging recycling programs began with drink pouches. Those programs have expanded from Capri Sun and Honest Kids drink pouches, to Flavia Fresh Packs, Sprout baby food pouches, and Method Cleaner Refill packs. Clif Family Winery is soon launching a Brigade for their Climber Wine Pouches and other wine pouch packaging. Nowadays, pouches are in every aisle of every big-bo ... More
About this blog
How to outsmart waste
The case of the bobbling bottle
The milkman called–and not about deliveries, either. He had a problem and needed me there yesterday. I grabbed my hat and was out the door. “KC,” Billy told me at the dairy, “we have a random problem with the capper. Everything seems fine, but we get frequent problems with misaligned caps. It happens randomly and we are at wit’s end.” “Fiddlesticks ... More
About this blog
KC Boxbottom, packaging detective, is on the case to solve tough packaging puzzles
Free-thinking students jolt paradigms and open minds
Reality bites. Probably nobody knows that simple fact better than packaging designers. Anyone who designs packaging for a living can rattle off dozens of times when truly great ideas got squelched in minutes by a dizzying interplay of different considerations — costs, materials, deadlines, client ignorance, sustainability, brand legacy, or just plain old fear. And that’s what makes ... More
About this blog
Exploring the latest in packaging design. Insights on marketing and branding, along with photos of exceptional packages from around the world.
Success begets success
I am certain that you all have had those days (or perhaps even WEEKS) where you can’t get anyone on the phone and those you do get either hang up, put you off, or tell you to call someone else. It is a difficult stretch to go through and especially difficult when it happens day after day, week after week. 28 years in Sales has given me many such stretches. That’s what makes the good ... More
About this blog
Selling printing, services, and managing sales
