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4 leading pet food packaging designs
Kari Embree
November 25, 2014
1 Min Read
The Honest Kitchen, an all-natural dog and cat food brand, has received an Innovation Award from Petfood 2.0 for its new and improved sustainable packaging which is recyclable and made from post-consumer material. The new packaging design for the human grade pet food depicts hand-painted artwork of the company's whole-food ingredients and shadowed versions of actual employees' pets.
This year Packaging Digest has covered a wide array of pet care packaging innovations ranging from pouches to personalization and even sustainability. No longer is there an abundance of cuteness when perusing the pet food aisle for your pooch but instead real information and even story-telling to help convey the brand’s message.
A recent article published earlier this year in Packaging Digest examined the leading trends in pet food packaging. Below are the top 5.
1. Nutritional tables/food pyramids
2. Better photography/food styling
3. Brand story
4. "No" language
5. Animal nature
To read more about these pet food trends, click here.
Use the red View Gallery button above to launch the Slideshow and see the top pet food packaging redesigns of 2014.
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