Stacy's brand adds twist to product line

By Kari Embree in Food Packaging on February 05, 2014

Building on its offering of delicious pita and bagel chips, the Stacy's brand introduces Stacy's Pretzel Thins – a new line of baked snacks that is sure to have pretzel lovers everywhere rejoicing. Combining a classic pretzel flavor with a thin and crispy texture, Stacy's Pretzel Thins offer a fun and tasty twist on everyday snacking. With the crunchiness and versatility of a cracker, the new snack pairs perfectly with gourmet cheeses or delectable spreads as a mid-day snack, or can be enjoyed on its own.

Stacy's Pretzel Thins are made using the time-honored approach of "the Stacy's way," including carefully selected high-quality ingredients such as sea salt and organic honey. They also contain no artificial colors or flavors and both varieties use expeller pressed sunflower oil, which contains 0g of trans-fat.

Now available in the deli section of grocery stores nationwide, the Stacy's Pretzel Thins line includes two flavors:

  • Simply Naked: The unique taste of sea salt adds an elevated pretzel flavor to this variety. Enjoy on its own or pair with a hearty spread such as hummus or peanut butter.
  • Honey Dijon: A kick of Dijon mustard is sweetened with organic honey in this variety, perfect when topped with a slice of cheese and a drizzle of pesto.

"The Stacy's brand prides itself on making unique, high-quality 'anytime' snacks that consumers can enjoy on its own or pair with their favorite dips and spreads," says Dave Skena, vp of marketing, Frito-Lay. "Our new line of Stacy's Pretzel Thins is of the highest quality and delivers great taste as a result.  The uncompromising approach to quality may be the harder way but it's the better way."

Stacy's Pretzel Thins are available in 7-oz bags for a suggested retail price of $3.99.

Source: Frito-Lay North America





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