Successes show crowdsourcing's appeal across markets

RAAW Juices

The food and beverage packaging industry is active in creative crowdsourcing, posting projects on everything from wine labels and potato chip bag designs to product wrappers and coffee packaging. One example is RAAW Juices. The product is made of 100 percent vegetable and fruit juice. It was in the market for a year but was looking to strengthen its brand position and attract more users by freshening up the packaging label, giving it a more premium and natural look and feel.

NightFood

Companies such as Barilla have used crowdsourcing to create iconic packaging designed to define a new category of snacks. NightFood, a company focused on delivering science-based nutritional solutions for better sleep, found label packaging and a carton design using crowdsourcing and now uses the theme through all of its products line.

The same applies for the technology, pet, beauty, entertainment, publishing, healthcare and countless other industries. In fact, the beauty industry has used it for everything from personal care to cosmetics. Verdan, a manufacturer of natural crystal deodorant, created the packaging and label this way for its deodorant, Mineral Protect, a unique 100-percent natural formula that provides 24-hour odor protection without synthetic ingredients or chemical agents.

Verdan crystal deodorant