Masculine is the new Millennial: Gallery

With annual estimated direct buying power of $200 billion and another $500 billion in indirect influence, according to the U.S. Chamber of Commerce, Millennials have rightfully earned their place as the bulls eye of the consumer goods marketing target. But just outside the X ring, males are an emerging cohort on which progressive brand owners are setting their sights, savvy marketers are skewing product messaging and creative packaging designers are focusing packaging graphics.

Mintel’s 2014 Marketing To Men report outlines numerous do’s and don’t’s when it comes to capturing the hearts and wallets of men, especially the 50% of which, when surveyed, said they are solely responsible for grocery shopping, and the 42% and 37% are responsible for laundry and home cleaning, respectively.