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Packaging serves up summer relaxation
Linda Casey
January 29, 2014
1 Min Read
Corona bottles
Corona bottles
To promote Corona Extra's "Find your Beach" campaign, Modelo Molson Imports commissioned Toronto design studio Shikatani Lacroix to create nine collector's edition bottle designs, each one a collage of relaxation-related imagery such as mountains, lakes, beaches and cottage country.
CCL Label printed full-body shrink labels with the summer-themed designs. Because the neck of the glass bottle is all that is visible in the 6-pack carrier, creative design elements were added to the carrier and to the neck of the bottles to help add excitement and interest.
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