Personal Care Packaging

"Personal care products" are often referred to an assortment of items that are commonly found in the health and beauty departments of drug and department stores.

The term "personal care product," however, is not defined by law. The Federal Food, Drug, and Cosmetic Act (FD&C Act) defines cosmetics by their intended use, as "articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body...for cleansing, beautifying, promoting attractiveness, or altering the appearance" [FD&C Act, sec. 201(i)].

Some of the products commonly referred to as personal care products are cosmetics. These include skin moisturizers, perfumes, lipsticks, fingernail polishes, eye and facial makeup preparations, cleansing shampoos, permanent waves, hair colors, and deodorants, as well as any substance intended for use as a component of a cosmetic product.

Currently, the personal care packaging industry is flooded with competition. The global market is forecast to be worth $28.2 billion in 2018, according to The Future of Personal Care Packaging to 2018,an exclusive market study from Smithers Pira.

Smithers Pira has revealed the four top personal care packaging trends that have been most successfully capturing the consumer's attention: sustainability, convenience, male grooming and value-added products. 

In terms of sustainability, cosmetic companies are making slow progress in reducing their packaging footprints. Although the cosmetics industry has become preoccupied with green initiatives, few steps have been made to tackle the environmental impact of packaging.

Content Tabs


Article

Constructive criticism: No one really enjoys hearing it, yet from time to time, it seems everyone can benefit from a bit of gentle critique—including beauty brands.


Article

When it comes to beauty and personal care packaging, looks really matter. But so does functionality and added value.


Article

What packaging trends are you seeing in the health and beauty aids (HBA) industry and why?


Article

SoapBox Soaps’ strategy can be summed up in three words: good, clean and helpful. Each purchase of a SoapBox product triggers a donation of soap, clean water or vitamins to those in need in the United States or abroad.


Article

Some of the most intriguing new developments in personal care packaging and cosmetics packaging center on functionality or sustainability rather than looks, based on packaging designs highlighted at the Luxe Pack trade show he


Article

At 61% market share, plastic packaging—such as bottles, jars, compacts and tubes—reigns as queen for cosmetics and other personal care products.


Article

Consumers of health and beauty aids (HBA) expect value and mobility from the packaging, according to


Article

When it comes to beauty and personal care products, 37% of consumers participating in MWV’s Packaging Matters survey say packaging is extremely impactful when deciding whether or not to purchase products.


Article

When it comes to cosmetics and personal care products, buying-savvy consumers want affordable beauty that looks premium.


Article

A new 30ml size of the patented VariBlend dual-dispensing technology lets beauty and health care companies tap into the global megatrend of “nomadism.” With this on-the-go package, busy consumers can easily take their favorite


Article

Entrepreneur Dave Nowacek—tired of shaving in front of a sink with chemical-based products on his face, only to get razor burn and nicks—had an epiphany: Stop the insanity, and start shaving in the shower.


Article

Packaging developments, especially totally new ideas, often need loving care to come to fruition. They also need a steady influx of cash.


Show

The health and beauty aids markets get down to business at the HBA Global pavilion at the EastPack show.


Article

Packaging designs for the personal care products category not only have to be good-looking, they have to provide consumers with another reason to buy. Better functionality? More convenient? Affordable? Yes, yes and yes!


Article

What do Katy Perry, Rihanna, Sofia Vergara and Halle Berry have in common? They’ve all launched highly successful fragrance lines.


Constructive criticism: No one really enjoys hearing it, yet from time to time, it seems everyone can benefit from a bit of gentle critique—including beauty brands. And one place where this sort-of critique can be most beneficial is with your...


When it comes to beauty and personal care packaging, looks really matter. But so does functionality and added value. Could that be why these articles scored so well with the Packaging Digest audience in 2015?

The four...


What packaging trends are you seeing in the health and beauty aids (HBA) industry and why? “High-end deco that is affordable so the savings can be passed on to the consumer because the consumer wants value,” writes a respondent to a recent ...


SoapBox Soaps’ strategy can be summed up in three words: good, clean and helpful. Each purchase of a SoapBox product triggers a donation of soap, clean water or vitamins to those in need in the United States or abroad.

The young company uses...


Some of the most intriguing new developments in personal care packaging and cosmetics packaging center on functionality or sustainability rather than looks, based on packaging designs highlighted at the Luxe Pack trade show held in New York City...


At 61% market share, plastic packaging—such as bottles, jars, compacts and tubes—reigns as queen for cosmetics and other personal care products. Plastic will keep its crown for the foreseeable future, with an expected 12% growth by 2019. Bottles...


Consumers of health and beauty aids (HBA) expect value and mobility from the packaging, according to...


When it comes to beauty and personal care products, 37% of consumers participating in MWV’s Packaging Matters survey say packaging is extremely impactful when deciding whether or not to purchase products. Here are two main “wants” they...


When it comes to cosmetics and personal care products, buying-savvy consumers want affordable beauty that looks premium. The new Diamond Hologram tube delivers an edge-to-edge upscale design via an in-mold label printed with a holographic pattern...


A new 30ml size of the patented VariBlend dual-dispensing technology lets beauty and health care companies tap into the global megatrend of “nomadism.” With this on-the-go package, busy consumers can easily take their favorite skin care products...


Entrepreneur Dave Nowacek—tired of shaving in front of a sink with chemical-based products on his face, only to get razor burn and nicks—had an epiphany: Stop the insanity, and start shaving in the shower. But the health and beauty aids (HBA)...


Packaging developments, especially totally new ideas, often need loving care to come to fruition. They also need a steady influx of cash.

For the entrepreneurs at Balm Chicky Balm Balm, their five-year journey in...


Packaging designs for the personal care products category not only have to be good-looking, they have to provide consumers with another reason to buy. Better functionality? More convenient? Affordable? Yes, yes and yes!

Our top stories in...


What do Katy Perry, Rihanna, Sofia Vergara and Halle Berry have in common? They’ve all launched highly successful fragrance lines. Although a recent report showed a drop in celebrity perfume sales in 2013, celebrity scents are still the leading...


Leading dermatologist brand Cetaphil has improved its look for its cleansers and moisturizers product portfolio to compete against the flood of skincare products in the marketplace. To bring its packaging front and center on the shelves and to...


Founded in 1996, Brook & Whittle is one of North America’s leading printing and packaging solution companies. From its headquarters in North Branford, Connecticut, it produces labels and packaging for many of the nation’s leading brands across...


HPS increases its customers’ profitability by maximising their product yield, while helping them to reduce their carbon footprint. We do this by providing customised solutions, from design and installation to support and after-sales care.

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JP Packaging is an established "flexible" contract packaging company. Our team has over 25 years of experience providing customers high quality products and on time deliveries.

We are intimately familiar with the demanding quality standards...


MWV is the brand behind the brands you know.

We are a global packaging company. We help shape consumers’ experiences with products in healthcare, beauty and personal care, food, beverage, tobacco, and home and garden markets around the world...


Pacific Packaging Machinery was founded in 1962 by Mr. Stephen F. Ellison in Los Angeles, CA. where the company began building rotary liquid filling machines for food applications. Initially our liquid fillers dealt mostly with viscous products —...


Packaging On Demand, Inc. is a contract packager serving the personal care industry. Focusing on liquid filling, we are an extension of your own company. Our quality and process manufacturing control procedures operate at the standards and...


Located in a pleasant rural community of northern Illinois, SeaquistPerfect is near the Wisconsin state line, yet within a one-hour drive of the sights and offerings of Chicago!


From automotive packaging to cosmetic packaging, and all things in-between, our short run custom printed box solutions are attractive, affordable and expedited to your front door! We are the very first short run packaging company of our kind to...

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