Garlic supplier gets fresh with flex-pack

Christopher Ranch is rolling out a new 6-oz, resealable, standup pouch for its peeled, California-grown garlic cloves. The new packaging is 100-percent-recyclable and uses 80 percent less material than the company's 6-oz jars. Christopher Ranch currently offers both options to consumers, it plans to move its peeled garlic product exclusively to the new eco-friendly pouch.

The HACCP- and Kosher-certified product is vaccum-packed in the bags, which the co. says extends the garlic's shelf life. Made of a polyester film outer layer and and a PE sealant inner layer, the new packaging is engineered to make the fresh, agricultural product more tolerant to temperature fluctuations.

To help existing customers who are looking for a jar, not a standup pouch, Christopher Ranch's in-house graphic design team ensured that the packaging used elements from the co.'s corporate identity specifications. A press-and-seal closure also brings forth the resealable properties of which regular customers of Christopher Ranch peeled garlic are accustomed. Explaining how the pouch is part of an ongoing program at Christopher Ranch, Patsy Ross from the co.'s marketing department states, “We are always looking at ways to improve efficiency, and more recently, we have added the focus of reducing packaging as part of our sustainability program.”