Christopher Philip Ltd. introduces the first full-body-shaped aerosol container for men’s personal care

The Gentlemen's Youth Maintenance (GYM) grooming line from Christopher Philip, Ltd. consists of 12 haircare, skincare and bodycare products especially formulated for men. The lead product, GYM's Finish Style Control Spray, features exclusive full-body-shaping can technology by CCL Container (www.cclcontainer.com). According to the president and founder of Christopher Philip, Ltd., Chris Campbell, the distinctive look that CCL's BodyShapes(TM) line provides is consistent with his marketing strategy for GYM grooming products. "We're offering the professional-salon market the highest-quality products for male clients," says Campbell, "enabling them to successfully compete with drugstores and department stores." Campbell explains that CCL's full-body shaping fits into the overall philosophy of the GYM brand. "Today's society now dictates that proper selfcare is becoming non-negotiable in most, if not all, segments of life. GYM grooming hopes to be the tool set of choice for men, who understand that taking care of themselves is not a vanity issue. It is about respecting yourself and the people around you." North American distribution was complete by the end of 2006, and the GYM grooming line in its BodyShapes packaging will arrive in Europe and South America in 2007.

Campbell recounts the genesis of the GYM packaging, explaining that he had worked with CCL Container prior to forming his Houston-based company. "When I approached CCL about our Finish Style Control Spray," says Campbell, "and told them what my packaging goals were, they introduced me to the full-body-shaping option. It proved to be a great way to distinguish our product from the competition." In Campbell's opinion, the full-body-shaped container can be a more powerful means of attracting consumer attention and creating product demand than graphics alone. "It's human nature to want to touch interesting shapes," says Campbell, "and getting a product into a consumer's hands is key to driving new sales." CCL also produces the containers for GYM's Comfort Smooth Shaving Gel, and other products in the line will most likely take advantage of its aluminum-shaping technology.

Full-body can shaping, which allows top-to-bottom shaping of rigid aluminum containers, was first introduced by CCL Container in 2005. Prior to BodyShapes, contours and curves were limited to the upper portion of aluminum containers. According to Ed Martin for CCL Container, "Full-body container shaping is the future of aluminum packaging design. It gives marketers the means to give their products a distinctive look and feel that goes beyond color and typography and graphic design." CCL has manufacturing plants in Hermitage, PA, Ontario and Mexico City.