Jar display paints pretty sales picture for Benjamin Moore

In its introduction of custom paint colors from the Pottery Barn, Benjamin Moore & Co. is launching an upscale countertop display showcasing the Pottery Barn Paint Color Solution Center. Produced with help from Multi Dimensional Resources (www.mdr-pop.com), the large display is curved in shape and presents contemporary colors to attract consumers and reinforce the selection of paints as an appealing destination center in stores. The ready-for-sales unit incorporates a vacuum-formed plastic structure for the arc-like shape and support for 60 2-oz sample-sized jars of the paint in a rainbow of summer hues.

The structure's internal design secures the jars, which are shipped prepacked inside the counter display. To encourage sales, consumers can take their choice of the different paint sample jars home to experiment with before they return to buy the full-size gallon paint containers for their home projects. Facilitating the selection are 12 Benjamin Moore feature colors from the Pottery Barn seasonal palette, spotlighted in a row on the front of the display. An eye-catching graphic header card of litho-laminated corrugated is four-color process-printed with a vignette of a room setting. The striking vignette aims to help consumers visualize color options in their own homes.

Despite all the attention the display creates, it occupies a small footprint.