Shrink sleeve label protects nutrition powder

A combination shrink sleeve PVC label equipped with a tamper-evident feature helps Nutrex Research Inc, an Oviedo, FL sports-nutrition marketer, show off the three flavors of Pro-Gram protein drink powder, available in Vanilla Bean, Chocolate Mousse and Strawberry Cream flavors, while protecting the product from pilferage.

The dietary supplement comes in a 2.48-lb, proprietary silver HDPE jar, covered with a glossy film label from Printpack, Inc. (www.printpack.com) that displays dynamic, gravure-printed graphics in 7 colors. The clear sections of each of the labels allow the silver color to show through, providing an eye-catching metallic look. The label covers the bottle from the top of the cap to the jar base and offers a 360-deg image area for ingredients, bar codes, graphics and other pertinent information. Seth Reese, operations manager at Nutrex, says, “Security is critical to the product, so the inclusion of the tamper-evident band as part of the sleeve made this a perfect component for Nutrex.” The tamper-evident band also allows for critical point-of-purchase details to attract consumers. A horizontal perforation allows the band to be removed while the label stays put.