Shrink-sleeve labels embolden fruit smoothies

Sunny Delight's new FruitSimple smoothies feature dazzling, enticing shrink-sleeve labels printed by the Seal-It Div. of Printpack, Inc. (www.printpack.com). Available in four flavors, the smoothie product line was introduced to deliver premium fruit nutrition for the entire family.

Seal-It flexo-prints the four new labels on heat-shrinkable PETG film. The beverage bottle is designed to ensure a positive brand identity, with printed graphics illustrating the luscious berries, bananas, mangos, oranges and pomegranates contained in each beverage. Each of the labels is printed in eight vivid colors.

FruitSimple is a line of 100-percent pure fruit smoothies, with no sugar added; the four available flavors are Strawberry Banana, Mixed Berry, Orange Mango and Pomegranate Blueberry. The shrink-sleeve label covers the plastic bottle from just under the cap to the bottom of the container and provides 360-deg coverage; it also leaves room for some interesting facts about the beverage's nutritional value.

Seal-It manufacturers, converts and prints heat-shrinkable PVC, PETG, OPS and PLA films used for labeling, for tamper-evident banding and for sleeving multipacks. The company is able to print up to 10 colors either by gravure or flexographic processes.